The Chinese Auto market growth, 2017.

A summary of the growth in market news: China and Automobiles

The State Information Center of China has published a market study on the state of the automobile industry across the country. This study reviewed past trends in the market in order to be able to analyze present data and predict the future of the automobile industry over approximately the next decade in China. This study began in 2013 and will continue until 2017, ensuring quality of information and data as well as testing the predictions the State Information Center has made on the automotive industry in China thus far. 

AMSIA - CAPE 2.5

Unlike the automobile industry in America, China has grown and maintained its hold on the market and indeed has expanded their reach globally. Foreign countries have taken notice of the success of China�s automobile industry and have sent teams to study, document, and review their practices to bring back to their home countries in the hopes that they can learn from China in jumpstarting their own automobile industries once again.

In China the automobile has profited 40% to 50% just off of used car sales alone. The study also showed that some of the market sectors that were studied had profits of 100% or more. The sale of pre-used cars has grown past 26% while the sale of new cars remains slightly behind at 25%.

China has also seen a rise in less traditional aspects of automobile ownership like the finance of automobiles, upkeep of automobiles and automotive clubs for car enthusiasts. People seem to be buying cars they desire (in addition to instead of only being for transportation or work) and enjoying driving those cars and being around other people who also enjoy their vehicles. This market no doubt improves the overall automobile industry as general citizens are taking interest in this integral part of China�s economy. 

AMSIA - Upcoming SELVO model.

China has long been a testing ground for new and extraordinary technology- they are now adding these new technologies to their cars, prompting a boost in sales according to the study. As mentioned above normal people who otherwise would not have an interest in their cars (other than if they work or not) are becoming essential in their knowledge of the cars and the automobile industry in China.

The predictions the study holds for the Chinese automotive industry is that increased technology will greatly expand the market of new cars and their desirability in China and across the globe. Transnational corporations have already begun observing and exploring China�s success in this market and will bring the information they find back to their home markets to expand their own domestic automotive enterprises. China�s automotive growth rate has grown steadily to 25% while the used car rate has skyrocketed to over 26%, showing an increased interest by the public for well known, pre-used cars. People themselves are more interested in knowing how their cars work, studying the mechanics and finances of owning special cars and getting together in clubs to discuss their particular models. The automobile market in China shows no signs of slowing down anytime soon.

South America 2025 and the Asian automotive industry progression.

SELVO S30 - AMSIA MOTORS

SOUTH AMERICA

The automobile market will grow significantly by 2025, becoming one of the top three growth markets globally for light vehicle sales and presenting opportunities for improvements in fuel efficiency and reduced CO2 emissions, according to a forecast by IHS Automotive, the leading provider of comprehensive content, expertise and insight on the global automotive industry.

IHS Automotive forecasts that nearly 2.3 million additional vehicles will be sold in South America by 2025, equal to the output of 10 modern assembly plants. Most of the growth will occur in Brazil, followed by Argentina and Colombia.

Brazilian lawmakers late in 2012 enacted legislation providing tax benefits aimed at encouraging manufacturers to improve vehicle efficiency and reduce carbon emissions, and increase local research and innovation. Brazil Ministry of Trade and Industrial Development (MDIC) hired IHS Automotive Consulting to help them understand the growth potential under the new law and provide guidance on how Brazil could significantly improve the fuel efficiency of Brazilian vehicles and reduce CO2 emissions by 2017.

Paulo Cardamone, Managing Director, IHS Automotive Brazil, says, �The new automotive regime will promote green technology, help Brazilian consumers by significantly improving the fuel efficiency of light vehicles and, in the process, make Brazilian vehicles technically competitive with those in Europe, the U.S. and Asia. Brazil can become a net exporter of vehicles in the not too distant future.� ref: www.ihs.com

ASIA.
The last twenty years have been an exciting time for the Automotive industry, given its challenges. To achieve, succeed or survive in a global market made some winners, resulting better or worse than others. Volkswagen with Tata Motor's merger was quite interesting: as it joined force in the South Asian market. Following that Fiat-Chrysler�s with Japan�s Suzuki and Maruti, but challenges prove to be there. Hyundai-Kia enforced its market gain with lots of efforts.

China revealing its might, has its very own car giant, as America�s GM recuperated from the mess of joint ventures between Chinese and foreign Automotive manufacturers. China and GM Motors General Motors launched Chinese brands resulting with rising sales across Asia.

EUROPE.
Europe's revitalization came through after a price, with GM�s Peugeot-Opel division enjoying a come-back but market is saturated. Ford taken over by IBM ware company was quite the shocking move for a company that is a stranger in Automotive industry. Regarding an investment, apparently they will sell the production operation to Magna.

EMISSION FREE.
Now, given that technology is improving targets for carbon-dioxide emissions are relatively at ease by offering natural-gas hybrids. Making methane gas and liquid fuels from bacteria and algae made the even stricter CO2 targets for 2025 much more attainable.

While hydrogen fuel cells are at work, these are competitive only in countries where the government has mandated the provision of hydrogen filling stations. Similarly, fully electric cars are predominant only in countries that can produce electricity cheaply, such as nuclear-powered France.

Provided the market intelligence report and diligent research for the emerging markets for the last 5 years, in addition to South America and Asia - opportunity presented itself and growth for Amsia Motors.

Competitive technology, efficiency, clean and green environment friendly automotive vehicle manufacturing is the edge with the focus of being cost effective.

Therefore without further due, implementing the resources strategically for expansion and growth in the emerging markets in Asia, South America primarily apart from Africa and the Middle East.

For more info : info@amsiaglobal.com

China's Automotive joint-venture manufacturing growth, 2013.

4 x 4 Double cabin Pick -Up, TRACKER by AMSIA.

There are over 170 auto makers in China, compared with around 35 in the in the US. By 2018, manufacturers are expected to have a combined output of 30 million cars, which would amount to an excess of 10 million units. Chinese government efforts to reduce pollution and congestion by imposing restrictions on car buyers don�t help.

And the competition is growing. Foreign automakers, desperate to offset declining sales in Europe, are investing heavily in China. General Motors has plans to boost its capacity to 5 million vehicles by 2015, and has outlined an $11 billion investment plan for the next four years. Ford opened a $300 million plant that will more than double its capacity in China. German giant Volkswagen wants to increase its workforce by a third by 2018, while luxury automaker Jaguar Land Rover is looking to boost its number of dealerships in Cina to 200 from 116.

Passenger vehicle exports, by both domestic and foreign companies, surged in the first four months of the year, according to the latest statistics.

From January to April, exports of sedans, sport-utility vehicles, multi-purpose vehicles, and minivans accelerated 24 percent from a year ago to 194,200 units, according to the China Association of Automobile Manufacturers.

Overall, automobile exports increased by a more modest 12.7 percent to 316,000 units during the same period, dragged down by a 1.7 percent dip in the exports of commercial vehicles, to 121,900 units.

"China has become an important passenger vehicle export hub," said Namrita Chow, manager and senior analyst of consulting firm IHS Automotive.

Rest assured, with Amsia Motors largest Global Fortune 500 Automotive manufacturing Partners - the company last week set a new sales target of 552,000 vehicles, up from a goal of 507,200 units established at the beginning of the year. The revised target represents a 24 percent increase from its sales in 2012.
new-car sales in China rose 31 percent to 142,000 in the first quarter, a record for the automaker. Growth was driven by a 24 percent rise in deliveries by joint venture Auto manufacturing.

Joint ventures increased sales 37 percent in April to 45,303 units on demand for new models.
In July, the join venture Partners began a third assembly plant, in China, raising the partnership's annual capacity to 750,000 vehicles from 450,000 units.

Considering the import and export market's strong competition and growth, industry experts prognosis are that the main key players will remain to grow and sustain - while the smaller local Brands trying to compete with price compromising quality in the export market may decline sharply.

Given the advantage of technology, expertise, and excellence Amsia thrives forward strategically in both passenger, sports utility and commercial vehicles.

As the plans for Amsia Sergipe, in Brazil is undergoing strong impacted preparations, this new market presents enormous potential to expand and succeed with great magnitude.

info@amsiaglobal.com

Amsia Motors, Automotive plant assembly news in Sergipe, BRASIL.

Amsia Motors - S30 Selvo

Amsia Motors with joint venture Partners are also developing a local brand of new energy products for maiden launch at the end of 2013 in compliance with the Chinese government�s requirements and to capture growth of a new segment for the joint venture�s future development. This will necessitate the establishment of certain research and development competences within the joint venture for the development of China-specific new energy vehicles under new local brand, as well as to facilitate further localisation of components in China.

With its planned capacity expansion being successfully executed, starting from the beginning of this year the joint venture will redirect its business focus on further development of its sales and marketing strategy. Product quality is highly appreciated by consumers in the local market, as well as export market. Our joint venture�s share of the premium auto market continues to increase. The joint venture will continue to seek strong growth of its existing models over time, while formulating at the same time a road map for potential future new products.

In regards to the export market, since Amsia Motors agreement in Sergipe, Brasil - the plan is to engage into the import market, while the preparation of the plant is carried out aggressively with due diligence.

As per the Chairman.CEO of Amsia Motors Mustafa Z. Ahmed, the Auto assembly plant in Brasil will be in trial production, approximately within three to four years, given the size of its undertaking it is going to be equipped to manufacture for the local market and increase the export market in Brasil as well.
Furthermore, the Chairman also stated that - ' During this process of the Auto assembly plant preparations, our Sales and Marketing department in Canada will be engaged in full force to penetrate the local import market with very competitive products'. 

For the import market, the selection of vehicle line-up's are SUV's, Pick- up's (single and double cabin), Mini pick-up, Light truck and might add a passenger as well, meeting the local trends and commercial demands.

Double-cabin Pick-up, TRACKER.

Hesitant to disclose all the model specifications at this point, International Sales and Marketing team is currently engaged with all legal formalities and successful initiations.
For the assembly plant, Amsia Team has acquired the technical, finance and asset management body to engage at the earliest possible for the execution of the national compliance and formalities for the Auto plant in Sergipe.

Simultaneously, many proposals were received from South American and European countries, which the International Sales and Marketing is excited to announce the promising expansion, prior to the production installation in Sergipe.

Moeth Ahmed, Director of International Sales & Marketing also added that, 'We are not surprised about the positive reactions from the interested distribution prospects from Brasil, other South American and European countries' - following our strong focus on quality, precision, competitive price range and strategic marketing'. 
Given the interested distributors response in Brasil which has been very positive, it is currently undergoing selection process - for the right Partners for the Supply chain network. 

Without much surprise, the Sales & Marketing division also reinforced the fact that - Amsia Motors does not have any major shareholders, it is 100% independent owned company registered in USA and is NOT an Arab investor group, such information has been misinterpreted by several medias and not correct.

The Human resources department has reported an overwhelming amount of response for candidates interested to grow a future with Amsia Motors, in Brasil. 

'The warm welcome and market response has been extremely positive, in addition to the Sergipe Governor's office and the SEDETEC Team led by Mr. Saumineo Nascimento (Secretary of state)' - added the Sales & Marketing team in Canada.

In essence, Amsia Motors is very pleased with the positive response, current market development for import market and the Auto assembly plant preparation in Sergipe. Shortly, a Technical team will be visiting along with the International Sales & Marketing department to execute and implement the next stages for Amsia Motors in Brazil. Please stay tuned as we unfold and update you regarding the continuous developments. 

For more information please email : info@amsiaglobal.com.

Amsia Motors, Auto assembly plant in Brasil, for US$500 Million.

Governor Marcelo Deda & Jackson Barreto.

Jackson Barreto signs letter of intent for installation of Amsia Motors Auto plant in Sergipe, Brasil.
Without further due, it is time to set the record straight about some of the misinterpretation by various media and requires strict correction about Amsia Motors. In lieu of which the State of Sergipe has been informed promptly.

Mustafa Z. Ahmed, Chairman and CEO of Amsia Motors, signed an agreement with the government of Sergipe in Northern Brazil 27th June, Thursday to invest USD $ 500 million in building an auto plant in the state capital Aracaju that is to focus on electric and hybrid car production. The project, which is the first of its kind in the history of this region, is expected to generate abundant revenue into the country, and drive increased foreign investment into both Sergipe and other states.

While most of Brazil�s auto industry currently operates in the country�s southeast region, the country�s northeast region is now gaining attraction from investors. The agreement between Amsia Motors and the Northern Brazil government not only marks the launch of a plan to build the first auto plant in the region, which is also set to be the company�s first owned auto plant, but also marks a step towards automotive market growth in a region that no one ever imagined would be attractive to automotive companies.

The company�s Chairman. CEO, Mustafa Z. Ahmed, signed the agreement in the attendance of the exclusive distributor of the Middle East, Prince Faisal, and the company�s International Director of Sales and Market, Moeth Ahmed from Canada, Toronto. " As per the Chairman, Amsia Motors is an independently operating company who does not have any shareholders - neither is Amsia Motors, an Arab investor group ".

The project is projected to create new job opportunities and generate increased revenue inside Brazil. An increase in the volume of export outside Brazil by doubling the current export volume, and bringing foreign investment from China, India, and the Middle East are also expected targets. The goal is to eventually build the strongest state in Brazil with a Brazilian National brand leading to be the number one Automotive in Brazil, South America, Latin America, and Europe.

With diligent and aggressive action, Amsia intends to successfully deliver the project, ensuring complete assembly and vehicle production.

Chairman.CEO Mustafa Z. Ahmed & International Director of Sales & Marketing, Moeth Ahmed.
Amsia Motors.

A formal agreement to initiate and administer the project has already taken place on the 10th of June in Sergipe. The states full delegate: federal state agencies, legal entities, and financial institutions, welcomed Amsia Motors senior management, Moeth Ahmed, when he arrived to negotiate his company plans. 

Those who participated in the act included the mayor of the Coconut Bar, Airton Martins, state legislators, Jos� Guimar�es and John Daniel, Amsia Motors senior executive Moeth Ahmed based in Canada, the Secretaries of State for Planning, Jeferson Steps; Civil House, Silvio Santos, the interim Finance, Jos� de Oliveira Junior, the Culture, Eloisa Galdino, the deputy secretary of the Communication, Sales Neto, president of the Association of Enterprises with Public Works and Private Sergipe (Asseopp), Luciano Barreto, assistant secretary Celio Martins among other authorities, secretaries of state, municipal secretaries, parliamentarians and representatives of institution. 

"It is with great pleasure that I announce officially to the people of Sergipe that we signed a letter of intent with Amsia Motors aiming to implement a productive enterprise that has the potential to change the industrial structure of our state,� said the acting governor, Jackson Barreto, after signing the document. 

The company�s CEO, Mustafa Ahmed, highlighted the professionalism and kindness with which it was treated since the first contacts with the state of Sergipe, and emphasized the company's goal of becoming and acting as a Brazilian company: "I�m proud to be part of this moment for the growth of Amsia Motors and industrial potential of Sergipe. We had an excellent warm welcome and all the necessary information from the Government of Sergipe teams from the first moment, and this was crucial to decide to invest here. We do not want to be a foreign company installed here; we want to be a Brazilian company and committed to the future of Sergipe and Brazil.� 

�Our vehicles shall bear the Brazilian flag, said the president, whose statement was translated by the Assistant Secretary of Economic Development, Carlos Augusto Franco.

According to company officials, the company will be the first in the History of Sergipe state to manufacture low emission and carbon free vehicles which will be cost effective, reliable and performance based, enhancing the environment by protecting the green ecosystem of Brazil. Company forecasts suggest that models will be in test production within the next three years.

Presently, the company�s headquarters and main manufacturing plant is in China. As it builds and operates its plant in the municipality of the Coconut Bar in Brazil on land near the Wind Farm, its operations in China are expected to both remain intact and develop. 

Selvo S30

Going into production, Amsia will introduce three different product categories into the market to engage and win strong market appeal. It plans to offer substantially competitive vehicle prices compared to those currently offered by vehicle manufacturers in Brazil. To achieve its goals, the International Director, has stated that the company will engage locally but use a global strategic approach. It will penetrate through price, quality and precision. 

So far, incentives have been ensured by the government and the project continues to receive strong commitment from both State and Federal authorities. The state of Sergipe is also expected to provide lucrative prospects.

The project is expected to ensure economic growth by creating new jobs and attracting foreign investment. Already, there are forecasts of 4,000 jobs being created gradually.

Local financial institutions have already approached the company for financing but the company�s management has yet to decide the possibilities.

While Brazil�s northeast region is recognized by many for its poor infrastructure, Amisa Motors recognizes it for its uniqueness in being an extraordinary opportunity for market growth in the automotive industry. With their distinct expertise, robust financial background, and winning marketing strategy, Amsia Motors officials are confident that they can diversify the automotive market in Brazil. And with the distinct continued support of the northeast government, the region is expected to attract foreign investments to diverse sectors throughout the country.

                                                                         For any query please email : info@amsiaglobal.com

                                                                                        http://www.amsiamotors.com/

China-Brazil and Shanghai Auto Show, 2013.

The Brazil-China Chamber (CCIBC) is an independent, nonprofit, founded in 1986 in Sao Paulo. Built from the request of former deputy prime minister of China, Mr. Wu Xueqian, we are honored to have several distinguished personalities, leaders and government officials among our founders. 

In order to promote exchange and cooperation in the economic, academic and cultural exchange between Brazil and China and to foster the relationship between their peoples, we have the support of the business community, the diplomatic and government.

As a borderless world requires, we are present in several cities of Brazil, China and we have offices in Latin America to develop our work. We host our offices in China's representatives in the states of Pernambuco, Para and Mato Grosso do Sul for the promotion of trade relations.

We are the only legitimized the Brazil and China by the China Council for Promotion of International Trade (CCPIT), the National Trade Confederation (CNC) and the Trade Association (ACSP) and maintain agreements with entities such as the National Confederation of Industries ( NCC), National Association of Exporters (AEB) and the Confederation of Trade Associations of Brazil (CACB).

During Autoshang 2013, the organizer and CCIBC, jointly organized the Brazil-China auto parts purchasing match-making conference, detailing auto parts market in Brazil, discussing the analysis of the South American automotive economy.

Shanghai AUTO show, 2013.

The 15th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2013) held at Shanghai New International Expo Center from 21st to 29th April, 2013.This time it continues to attract domestic and foreign commercial vehicle brands exhibitors to display the advanced technology of commercial vehicles and passenger cars. Meanwhile, the world-class auto parts manufacturers were participating too. In order to further enrich the activities of the Shanghai Auto Show, the host organized a series of important events, to build a better exchange and cooperation platform.

This event is according to the big buyer's demands to organize procurement meeting, which can let the buyers and suppliers communicate face to face and reach the cooperation. The features include rich procurement projects, short procurement cycle, large purchase amount, accurate matching and high turnover rate etc. The event scale is about 100 buyers, and the supplier enterprises are mainly from the field exhibitors.

ref: autoshanghai.org

Quality vehicles for international & local Auto consumers.

From luxury auto to commercial vehicles, Chinese brands are gaining the attention of local and international consumers, and overseas companies, and Chinese automakers including Amsia Motors expect this to continue. Chinese automakers are currently investing billions of dollars into their factories and slowing down their production. The objective is produce quality vehicles that can better compete with their western rivals. �Chinese automakers have been steadily closing the gap with their overseas rivals�Chinese manufacturers would catch up in quality by 2018,� said Jacob N. George, the managing director of J.D. Power�s China division.

 

SUV. Exclusively designed for Amsia Motors: ADRIAN CASTRO

Despite the quality issues that plague this industry, its products still appeal to many local and international buyers in emerging markets. Why? They�re cheap. And consumers in these markets, unlike those from regions such as Canada, North America, and Germany, who are more concerned about safety and quality, are more focused on price. As, however, the gap in quality closes, consumers from these regions may be just as interested in buying Chinese-made vehicles.

�The price factor is fairly decisive; I paid $5,500 for a new and full Toyota made in China. A Toyota with similar features costs around $12,000,� said a 43-year-old agronomist in Chile, who purchased this car because the more established models from European, American, and Japanese companies were out of her price range. Countless others are purchasing them for the same reason. As the country�s exports to emerging markets continue to increase, local manufacturers prepare for further expansion in exports to developing countries.

�They�re easy for us to operate in. In Europe, they have lots of laws for new entrants, and in Europe and the United States, customers like to keep familiar brands,� said Steven Wang, the deputy general manager for exports at Chinese auto maker, who acknowledges China�s high competitiveness in emerging markets.

According to a Chinese automotive global data company, emerging markets (including China) passed industrialized countries for the first time in the number of cars and light trucks sold in 2010. Companies such as Volvo, Fiat, General Motors and Toyota are paying close attention to the sale of Chinese-made brands in these markets. Auto sales in these industrialized countries have fallen 17.4 percent since 2005, to 36.2 million cars and light trucks last year. Just as the drop in the auto sales in industrialized countries was unexpected, consumers never expected that in 2012, Chinese manufacturers would actually meet their demands by manufacturing a quality vehicle at an affordable price. And this is precisely what Amsia Motors offers: quality product at a quality price.

As other Chinese automakers struggle to make quality vehicles for locals and international buyers, and other international companies continue to watch these brands sell in emerging markets, Amsia Motors prepares to market more of its advanced, fuel efficient, and low emissions vehicles in emerging and industrialized markets. The company has current plant negotiations in Europe & South America; and as it awaits to disclose a whole new brand of vehicles that will be designed from its core philosophy of quality, reliability, and affordability, its green concept continues to get great exposure. By Nour Saqqa.

Auto finance & Sales rising, by 2017 !

When it comes to providing auto financing, China is steps away from countries including Canada and America, but this is about to change.

The huge hike in China�s auto sales is no longer the subject of China�s newspaper headlines. Back in 2011 when CAAM (China Association of Automobile Manufacturers) projected that the sales of passenger cars in the country will likely rise 11 percent to 16 million vehicles, while the sales of commercial vehicles will drop 3 percent to 3.9 million units, no one imagined that within one year, China would also diversify its market for vehicle loans.
So what exactly is happening in China�s auto financing industry? It has witnessed two recent major changes: one is a rise in demand for expensive vehicles, and the other is a rise in the number of local and foreign automobile manufacturers that are currently offering auto-financing, some of which include Volkswagen, BMW, and Nissan Motor Co. 

 Third Ring Road in Beijing, China.

While the rise in demand/sales was expected, the high sale of these vehicles to China�s youth population was unexpected. China�s youth are willing to go-into-debt for the sake of owning an expensive vehicle before their late 20�s.
�Young Chinese are very comfortable with the idea of credit to buy big-ticket items,� said Shuan Rein, managing director of China Market Research in Shanghai.� It doesn�t make sense for them to have to work for 5 to 10 years to save up for it.�
Young Chinese adults are not the only ones that are willing to cash-out a lot of money to invest in expensive vehicles. Manufacturing companies including Volkswagen, BMW, and Nissan Motor CO., are also making huge investments.

�Volkswagen, the No.2 foreign manufacturer in China after GM, plans to invest 2 billion yuan to expand auto financing in China this year,� said Cai Xue, a VW spokesman in Beijing. The company also has plans to offer financing to customers seeking to upgrade their old models. Since its 56 percent increase in auto sales back in 2011, Volkswagen has seen so much more demand for its products.
BMW says its China loans portfolio has risen to more than 10 billion yuan, a six-fold increase over 2010. The company forecasts that a quarter of all auto purchases in China will be funded by loans in three years and that half will be financed by 2025.
Nissan Motor Co., the biggest Japanese automaker by sales in China, has also invested in auto financing; the company believes that credit used to purchase vehicles will definitely be the new trend in China. �Currently, buyers of expensive cars seek financing while those who want more modest vehicles typically pay cash,� said Kimiyasu Nakamura, president of Nissan�s Joint venture. 

10th China Changchun International Auto Fair, Changchun, Jilin province,July 15, 2012.

Auto financing companies provided about 200 billion yuan ($31 billion) of loans last year, according to a carmaker in China.

While these auto manufacturers expand their auto-financing, other manufacturers and or companies including Amsia Motors will benefit from more opportunities to market their products. As young adults gain more access to financing their vehicle purchases, certain products only marketed to a specific age group, can now be marketed to them. And these include the sales of electric cars.
�We think there will be more and more young people using our loan products when they buy cheaper cars,� Nakamura said last month at a Nissan event in the northern port city of Dalian, where the automaker is building a new plant.
However, no matter how popular auto financing becomes, not every young adult will be eligible for this form of credit. Credit scores will play a huge role in the decision process. Despite this factor, though, China�s banks continue to see increases in the number of overdue credit card balances associated with the purchases of vehicles.

Based on a recent report filed by the People�s Bank of China, Credit card balances overdue for more than six months rose 9.1 percent from the previous quarter to 12 billion yuan as of the end of March.
Clearly, China has benefited greatly from introducing auto financing into its economy. If the auto financing industry continues to expand at the current rate, the country may soon be three steps ahead of Canada and America; this, however, will all depend on how well China�s automotive companies can control the credit-worthiness of every buyer, and how well the country�s government can monitor the industry. 

(By Nour Saqqa)

The inseparable growth of the Auto Industry.

Public demand for a more cost-effective and economically friendly energy source has prompted companies including Donfeng Automobile Co. to introduce new energy vehicle technology that can compete with current oil prices. On November 13, 2011, Donfeng Automobile Co. launched a 300,000-unit LGN engine project to promote the sale of LNG engines in Nanchong, China; according to Sichuan Jingji Ribao in Sichual Economic daily, as part of the promotion process, the company partnered with China Natural Gas Co. to build a skid-mounted LNG gas station.

The company has also invested $23.8 million into the project to produce clean energy engines, and it has received support from Wang Min, secretary of the Liaoning Party committee of China and Chen Zhenggao, governor of the Liaoning province. With the constant improvement of the overall level of the automotive industry and the advancement of the auto supporting industries and technological innovations, the industry has been on a good momentum of development, said Wang Min. According to Li Wancai, mayor of Dalian, the energy conservation and new energy vehicle industry represented by electric vehicles is one of the seven strategic and emerging industries of the "12th Five-Year Plan".  

Interview with Dongfeng Motors President.

So, why are all of these officials supporting the production of electric vehicles and LNG engines? LGN engines don�t produce sulphur emissions and the emissions of Carbon Dioxide are cut by 20-25%; and it is also economically attractive. Its price per energy content is lower than oil. It�s no wonder that, in the past decade, LNG has become one of the world�s fastest-growing energy sectors. In a recent agreement between Donfeng Nissan and Dongfeng-Cummins Co., Ltd, Donfeng Nissan stated that it will produce 1,000 Venucia electric vehicles for public use in Dalian before 2015. Behind the production will be the research conducted by Dongfeng passenger Vehicle Company, a subsidiary of Dongfeng Motor.  As their research and development of domestic automotive brands deepens, the Donfeng automotive project will expand into other areas in Dalian, such that Dalian will  become the export-oriented and new energy-directed automotive industry base in Northern China.

The New 'SELVO' by AMSIA MOTORS

Meanwhile, Amsia Motors a JV Partner of Dongfeng, proceeds with new models in the International market as they welcome a new designer 'Adrian Castro' a handsome addition to their R&D department. Unique and rich in its aesthetics, aerodynamically leading forward in its new editions, the new SUV 'Selvo' enters new emerging markets. It has been reported that Amsia Motors, is going to release some new models with JV Partners and SELVO is just the beginning, as they take a very aggressive approach to the Green future of tomorrow. By Nour Saqqa.

5 Million Hybrid and Electric vehicles (EV) by 2020.

China�s State Council has recently developed a green vehicle development plan to subsidise electric car production. As investments in this industry continue to increase, many officials speculate that automobiles will become one of the country�s most exported goods in the future.

So what does this mean for a company like Amsia Motors? It means that the company�s opportunities for expansion in the international market are endless, and it is no longer alone in believing that green vehicles are the best option for the future.

�Although Chinese automobile exports constitute a very small part of the country�s overall trade, there is a large margin for them to grow,� says the Ministry of Commerce�s Department of Mechanic, Electronic and Hi-Tech.

The country is already experiencing growth in the export of automobiles. Citing figures from the China Association of Automobile Manufacturers, chinanews.com reported that China exported a total of 278,948 vehicles from January of this year to April, a 24% increase compared to the figures during the same period in 2011. Time magazine cites a report from J.D. Power that in 2010, Chinese and Indian consumers together bought just under 20 million new passenger vehicles. That's 70 percent more cars than Americans purchased that year. It's not just Asia's booming economies that may explain why this is happening. The Washington Post notes that Americans - especially young, fairly new drivers who once couldn't wait to get behind the wheel and go anywhere and everywhere, and fast - do not regard the automobile as part of the American Dream quite so fervently any more.

                                          BEIJING International Auto Show highlights, 2012.

On another note Amsia Motors, JV Partner's plans to boost export sales nearly five-fold from 300,000 vehicles a year to about 10 percent of the targeted total production by 2016. With much of the country already encouraging the sale of electric vehicles, Amsia Motors is steps away from reaching this goal. 

Late on Wednesday, the Xinhua News Agency reported that the Chinese government has already allocated $949 million to subsidise consumer purchases of fuel-saving vehicles. Beijing has also been encouraging the production and sale of electric vehicles. Recently, it has offered to subsidize up to $9,411 for each vehicle sold. 

A green vehicle development plan approved by the State Council in April set a cumulative output target of 5 million hybrid and electric vehicles (EV) by 2020

While government officials encourage the sale of electric vehicles by subsidizing them, programs in the country are encouraging the sale of electric vehicles by offering them as prizes. 

In a recent real estate sales program competition, a BMW- 1 was awarded to a very patient lucky 27-year old Chinese man who touched the car for 87 hours.  

The Lucky Chinese winner of the BMW-1

The potential for an increase in electrical vehicle sales definitely exists. Even if the sale of automobile exports remains constant over a five year period, international exposure to these products will continue to increase.

With plans underway, Amsia Motors set up new international local agents in several emerging markets. 

It is expected to reach its prime goal to establishing selective markets, leader in the sale of green vehicles and lowest emission vehicles. In addition enhance and facilitate low cost commercial vehicles, agriculture machines, and power generation.

By Nour Saqqa.

The Green umbrella's new addition, by Amsia Motors !

There is a lot of �heat� in China�s market, and for the first time in decades, consumers and manufacturers are witnessing a change in the culture surrounding consumer purchases. Many consumers that used to use combustion vehicles are now turning to electric vehicles, but their behaviour alone isn�t what�s causing the culture change.
As more regions become more densely populated, the pollutants emitted from combustion vehicles pose more threats to the environment and the people. While combustion vehicles have been �in� for years, their trend appears to be fading, and automotive manufacturers including Amsia Motors are preparing themselves for this new paradigm shift, this new revolution in the automotive industry, and it is just beginning.

The electric vehicle trend entered China�s market a while back, and it is slowly, but yet gradually beginning to overtake certain parts of the market. Even though electric vehicles are being sold in other regions of the world, most of the movement in the �electric�automotive industry is taking place in China, wherein models such as the 7Series, 5 Series, 5 Series GT are being sold in the largest quantities. But China�s market isn�t becoming more enriched and distinct by these models.  It is becoming more enriched and distinct by the new concepts and innovations of automotive manufacturers such as BMW and Amsia Motors.
While BMW profits from the sales of its MINI range model, Amsia Motors is working on a new form of manufacturing, solar power manufacturing, and statics related to the sales of solar cells over the past few years suggest that this industry will flourish in the future. Does the mission and dedication for the environment get any better for Amsia ? In 2009 alone, Chinese exports of solar cells amounted to $640 million, and in 2011, the exports reached 3.1 billion. The trend in the automotive industry is changing, and it is expected to change even more, as consumers begin to demand change in order to safe guard their environment.

SOLAR POWER GENERATION

Following the Solar power manufacturing venture, Amsia Motors  has made  new negotiations, and venture collaboration is also underway with a strong emphasis on supplying Asia, South America, Africa and Europe- where the demand for electric vehicles just began to rise- with its new models.
Amsia Motors aims to achieve a greener future by providing consumers with more quality and eco-friendly models, and by presenting its new Solar power manufacturing to other manufacturing industry sectors including the Automotive, Agricultural, Power generation, and Solar power manufacturing. Since the energy sector is expected to be the sector of the future for the next 50 years, Solar power manufacturing may prove to even be quite profitable for Amsia Motors.
According to the Chairman/ CEO of Amsia Motors, "The journey just began, we have a long way to go'. Following the enthusiasm and promises that fill the spectrum of new exciting changes and developments of Amsia Motors; it will be interesting to observe the strategic product line up for the new Solar power manufacturing. There was a time when electric vehicles were the trend. With new electric vehicle concepts and innovations frequently entering China's automotive market- today's richest electric automotive market- electric vehicles may once again become the trend. www.amsiamotors.com
By Nour Saqqa

Branding in China ; Fiat, Land Rover, Jennifer Lopez & Victoria Beckham !

China has been referred to as the �New Detroit,� and it is. Aside from attracting famous automobile manufacturers, it has recently attracted Fiat�s �futuristic concept� for a brand, and the concept is becoming a new trend in China�s automobile industry. 
Fiat, began to sell its vehicles in the US market in 1908. It pulled out in 1983, but it will re-enter in 2012 as a joint venture, and it is expected to stay. The Italian company 'Gucci and part Fiat', have collaborated to create the �500 by Gucci�- a luxury vehicle which combines the two stylistic approaches. 

The concept goes beyond combining two stylistic approaches; it goes beyond the form-function relationship, and aims at making the user and their necessities the center of attention; and it goes beyond conventional concepts by facilitating the driver�s approach to life using material and immaterial components that the driver can appreciate. 
Quality materials and simple, but yet refined elegance can go a long way, especially in a market that no longer wants to only produce conventional models. 
As companies compete to brand new vehicles, each company searches for a new formula, a new way to combine stylistic approaches, while Fiat searches for new channels to promote its models. Aside from being promoted by a BMW commercial, which featured a porch that plays a nostalgia Fiat, Fiat promotes its new concept in its own commercial, and it is gaining public interest. 

The commercial sends out a powerful message: Drinking and driving kills many people a year, please don�t drink and drive. It begins with a cyclist�s reflection in a can, and on the side is caption that reads, �Now you see.� A hand then opens the beer can; suddenly, the cyclist disappears, and the caption reads, �Now you don�t.� Although the message isn�t new, the old message presented in simplicity and elegance has made it powerful, in addition to Jennifer Lopez in a Fiat commercial.

To further promote its �futuristic concept,� Fiat is set to build a Fiat in China for China: The Viaggio. Essentially a Flat-badged Dodge Dart with minor tweaks, many Viaggio�s will be produced in China starting in June of 2012, through a joint venture with Guangzhou. Buyers will be able to choose between two versions of the Fiat�s 1.4 Liter T-Jet four with either a five- speed manual or a six- speed duct. One will be with 120 horsepower, and the other will be 150 horsepower.
Fiat�s marketing strategy is simple, but yet effective. It aims at delivering a lot of information in a simple way. The simpler the strategy, the better, but how effective will it be if other automakers take on similar strategy partnering with Brands and Celebrities? 

For instance, Land Rover and Victoria Beckham unveiled the exclusive new Range Rover Evoque Special Edition at the 2012 Beijing Automobile Show on April 22nd. Victoria Beckham, who was the winner of the Designer Brand of the Year award at the 2011 British Fashion Awards, collaborated with Land Rover Design and Gerry McGovern to create this luxury vehicle, which boasts custom, hand-finished details and a �His and Her� luggage set, among many other bespoke additions.
Will it affect the image of branding, or contribute to the greater Detroit 'China', for all the branding done in China? 
Rumour has it, that Amsia Motors is working on some new models for the International market, which will be introduced exclusively without any Celebrity endorsement. 
By Nour Saqqa.