Motor new Word: 2012

August 10, 2012

Quality vehicles for international & local Auto consumers.

From luxury auto to commercial vehicles, Chinese brands are gaining the attention of local and international consumers, and overseas companies, and Chinese automakers including Amsia Motors expect this to continue. Chinese automakers are currently investing billions of dollars into their factories and slowing down their production. The objective is produce quality vehicles that can better compete with their western rivals. �Chinese automakers have been steadily closing the gap with their overseas rivals�Chinese manufacturers would catch up in quality by 2018,� said Jacob N. George, the managing director of J.D. Power�s China division.

 
SUV. Exclusively designed for Amsia Motors: ADRIAN CASTRO

Despite the quality issues that plague this industry, its products still appeal to many local and international buyers in emerging markets. Why? They�re cheap. And consumers in these markets, unlike those from regions such as Canada, North America, and Germany, who are more concerned about safety and quality, are more focused on price. As, however, the gap in quality closes, consumers from these regions may be just as interested in buying Chinese-made vehicles.

�The price factor is fairly decisive; I paid $5,500 for a new and full Toyota made in China. A Toyota with similar features costs around $12,000,� said a 43-year-old agronomist in Chile, who purchased this car because the more established models from European, American, and Japanese companies were out of her price range. Countless others are purchasing them for the same reason. As the country�s exports to emerging markets continue to increase, local manufacturers prepare for further expansion in exports to developing countries.

�They�re easy for us to operate in. In Europe, they have lots of laws for new entrants, and in Europe and the United States, customers like to keep familiar brands,� said Steven Wang, the deputy general manager for exports at Chinese auto maker, who acknowledges China�s high competitiveness in emerging markets.

According to a Chinese automotive global data company, emerging markets (including China) passed industrialized countries for the first time in the number of cars and light trucks sold in 2010. Companies such as Volvo, Fiat, General Motors and Toyota are paying close attention to the sale of Chinese-made brands in these markets. Auto sales in these industrialized countries have fallen 17.4 percent since 2005, to 36.2 million cars and light trucks last year. Just as the drop in the auto sales in industrialized countries was unexpected, consumers never expected that in 2012, Chinese manufacturers would actually meet their demands by manufacturing a quality vehicle at an affordable price. And this is precisely what Amsia Motors offers: quality product at a quality price.

As other Chinese automakers struggle to make quality vehicles for locals and international buyers, and other international companies continue to watch these brands sell in emerging markets, Amsia Motors prepares to market more of its advanced, fuel efficient, and low emissions vehicles in emerging and industrialized markets. The company has current plant negotiations in Europe & South America; and as it awaits to disclose a whole new brand of vehicles that will be designed from its core philosophy of quality, reliability, and affordability, its green concept continues to get great exposure. By Nour Saqqa.

July 29, 2012

Auto finance & Sales rising, by 2017 !

When it comes to providing auto financing, China is steps away from countries including Canada and America, but this is about to change.

The huge hike in China�s auto sales is no longer the subject of China�s newspaper headlines. Back in 2011 when CAAM (China Association of Automobile Manufacturers) projected that the sales of passenger cars in the country will likely rise 11 percent to 16 million vehicles, while the sales of commercial vehicles will drop 3 percent to 3.9 million units, no one imagined that within one year, China would also diversify its market for vehicle loans.
So what exactly is happening in China�s auto financing industry? It has witnessed two recent major changes: one is a rise in demand for expensive vehicles, and the other is a rise in the number of local and foreign automobile manufacturers that are currently offering auto-financing, some of which include Volkswagen, BMW, and Nissan Motor Co. 

 Third Ring Road in Beijing, China.
While the rise in demand/sales was expected, the high sale of these vehicles to China�s youth population was unexpected. China�s youth are willing to go-into-debt for the sake of owning an expensive vehicle before their late 20�s.
�Young Chinese are very comfortable with the idea of credit to buy big-ticket items,� said Shuan Rein, managing director of China Market Research in Shanghai.� It doesn�t make sense for them to have to work for 5 to 10 years to save up for it.�
Young Chinese adults are not the only ones that are willing to cash-out a lot of money to invest in expensive vehicles. Manufacturing companies including Volkswagen, BMW, and Nissan Motor CO., are also making huge investments.

�Volkswagen, the No.2 foreign manufacturer in China after GM, plans to invest 2 billion yuan to expand auto financing in China this year,� said Cai Xue, a VW spokesman in Beijing. The company also has plans to offer financing to customers seeking to upgrade their old models. Since its 56 percent increase in auto sales back in 2011, Volkswagen has seen so much more demand for its products.
BMW says its China loans portfolio has risen to more than 10 billion yuan, a six-fold increase over 2010. The company forecasts that a quarter of all auto purchases in China will be funded by loans in three years and that half will be financed by 2025.
Nissan Motor Co., the biggest Japanese automaker by sales in China, has also invested in auto financing; the company believes that credit used to purchase vehicles will definitely be the new trend in China. �Currently, buyers of expensive cars seek financing while those who want more modest vehicles typically pay cash,� said Kimiyasu Nakamura, president of Nissan�s Joint venture. 

10th China Changchun International Auto Fair, Changchun, Jilin province,July 15, 2012.
Auto financing companies provided about 200 billion yuan ($31 billion) of loans last year, according to a carmaker in China.

While these auto manufacturers expand their auto-financing, other manufacturers and or companies including Amsia Motors will benefit from more opportunities to market their products. As young adults gain more access to financing their vehicle purchases, certain products only marketed to a specific age group, can now be marketed to them. And these include the sales of electric cars.
�We think there will be more and more young people using our loan products when they buy cheaper cars,� Nakamura said last month at a Nissan event in the northern port city of Dalian, where the automaker is building a new plant.
However, no matter how popular auto financing becomes, not every young adult will be eligible for this form of credit. Credit scores will play a huge role in the decision process. Despite this factor, though, China�s banks continue to see increases in the number of overdue credit card balances associated with the purchases of vehicles.

Based on a recent report filed by the People�s Bank of China, Credit card balances overdue for more than six months rose 9.1 percent from the previous quarter to 12 billion yuan as of the end of March.
Clearly, China has benefited greatly from introducing auto financing into its economy. If the auto financing industry continues to expand at the current rate, the country may soon be three steps ahead of Canada and America; this, however, will all depend on how well China�s automotive companies can control the credit-worthiness of every buyer, and how well the country�s government can monitor the industry. 
(By Nour Saqqa)

July 18, 2012

The inseparable growth of the Auto Industry.


Public demand for a more cost-effective and economically friendly energy source has prompted companies including Donfeng Automobile Co. to introduce new energy vehicle technology that can compete with current oil prices. On November 13, 2011, Donfeng Automobile Co. launched a 300,000-unit LGN engine project to promote the sale of LNG engines in Nanchong, China; according to Sichuan Jingji Ribao in Sichual Economic daily, as part of the promotion process, the company partnered with China Natural Gas Co. to build a skid-mounted LNG gas station.
The company has also invested $23.8 million into the project to produce clean energy engines, and it has received support from Wang Min, secretary of the Liaoning Party committee of China and Chen Zhenggao, governor of the Liaoning province. With the constant improvement of the overall level of the automotive industry and the advancement of the auto supporting industries and technological innovations, the industry has been on a good momentum of development, said Wang Min. According to Li Wancai, mayor of Dalian, the energy conservation and new energy vehicle industry represented by electric vehicles is one of the seven strategic and emerging industries of the "12th Five-Year Plan".  
Interview with Dongfeng Motors President.

So, why are all of these officials supporting the production of electric vehicles and LNG engines? LGN engines don�t produce sulphur emissions and the emissions of Carbon Dioxide are cut by 20-25%; and it is also economically attractive. Its price per energy content is lower than oil. It�s no wonder that, in the past decade, LNG has become one of the world�s fastest-growing energy sectors. In a recent agreement between Donfeng Nissan and Dongfeng-Cummins Co., Ltd, Donfeng Nissan stated that it will produce 1,000 Venucia electric vehicles for public use in Dalian before 2015. Behind the production will be the research conducted by Dongfeng passenger Vehicle Company, a subsidiary of Dongfeng Motor.  As their research and development of domestic automotive brands deepens, the Donfeng automotive project will expand into other areas in Dalian, such that Dalian will  become the export-oriented and new energy-directed automotive industry base in Northern China.
The New 'SELVO' by AMSIA MOTORS

Meanwhile, Amsia Motors a JV Partner of Dongfeng, proceeds with new models in the International market as they welcome a new designer 'Adrian Castro' a handsome addition to their R&D department. Unique and rich in its aesthetics, aerodynamically leading forward in its new editions, the new SUV 'Selvo' enters new emerging markets. It has been reported that Amsia Motors, is going to release some new models with JV Partners and SELVO is just the beginning, as they take a very aggressive approach to the Green future of tomorrow. By Nour Saqqa.

June 12, 2012

5 Million Hybrid and Electric vehicles (EV) by 2020.


China�s State Council has recently developed a green vehicle development plan to subsidise electric car production. As investments in this industry continue to increase, many officials speculate that automobiles will become one of the country�s most exported goods in the future.
So what does this mean for a company like Amsia Motors? It means that the company�s opportunities for expansion in the international market are endless, and it is no longer alone in believing that green vehicles are the best option for the future.
�Although Chinese automobile exports constitute a very small part of the country�s overall trade, there is a large margin for them to grow,� says the Ministry of Commerce�s Department of Mechanic, Electronic and Hi-Tech.
The country is already experiencing growth in the export of automobiles. Citing figures from the China Association of Automobile Manufacturers, chinanews.com reported that China exported a total of 278,948 vehicles from January of this year to April, a 24% increase compared to the figures during the same period in 2011. Time magazine cites a report from J.D. Power that in 2010, Chinese and Indian consumers together bought just under 20 million new passenger vehicles. That's 70 percent more cars than Americans purchased that year. It's not just Asia's booming economies that may explain why this is happening. The Washington Post notes that Americans - especially young, fairly new drivers who once couldn't wait to get behind the wheel and go anywhere and everywhere, and fast - do not regard the automobile as part of the American Dream quite so fervently any more.

                                          BEIJING International Auto Show highlights, 2012.

On another note Amsia Motors, JV Partner's plans to boost export sales nearly five-fold from 300,000 vehicles a year to about 10 percent of the targeted total production by 2016. With much of the country already encouraging the sale of electric vehicles, Amsia Motors is steps away from reaching this goal. 
Late on Wednesday, the Xinhua News Agency reported that the Chinese government has already allocated $949 million to subsidise consumer purchases of fuel-saving vehicles. Beijing has also been encouraging the production and sale of electric vehicles. Recently, it has offered to subsidize up to $9,411 for each vehicle sold. 
A green vehicle development plan approved by the State Council in April set a cumulative output target of 5 million hybrid and electric vehicles (EV) by 2020
While government officials encourage the sale of electric vehicles by subsidizing them, programs in the country are encouraging the sale of electric vehicles by offering them as prizes. 
In a recent real estate sales program competition, a BMW- 1 was awarded to a very patient lucky 27-year old Chinese man who touched the car for 87 hours.  

The Lucky Chinese winner of the BMW-1
The potential for an increase in electrical vehicle sales definitely exists. Even if the sale of automobile exports remains constant over a five year period, international exposure to these products will continue to increase.
With plans underway, Amsia Motors set up new international local agents in several emerging markets. 
It is expected to reach its prime goal to establishing selective markets, leader in the sale of green vehicles and lowest emission vehicles. In addition enhance and facilitate low cost commercial vehicles, agriculture machines, and power generation.
By Nour Saqqa.

May 30, 2012

The Green umbrella's new addition, by Amsia Motors !


There is a lot of �heat� in China�s market, and for the first time in decades, consumers and manufacturers are witnessing a change in the culture surrounding consumer purchases. Many consumers that used to use combustion vehicles are now turning to electric vehicles, but their behaviour alone isn�t what�s causing the culture change.
As more regions become more densely populated, the pollutants emitted from combustion vehicles pose more threats to the environment and the people. While combustion vehicles have been �in� for years, their trend appears to be fading, and automotive manufacturers including Amsia Motors are preparing themselves for this new paradigm shift, this new revolution in the automotive industry, and it is just beginning.

The electric vehicle trend entered China�s market a while back, and it is slowly, but yet gradually beginning to overtake certain parts of the market. Even though electric vehicles are being sold in other regions of the world, most of the movement in the �electric�automotive industry is taking place in China, wherein models such as the 7Series, 5 Series, 5 Series GT are being sold in the largest quantities. But China�s market isn�t becoming more enriched and distinct by these models.  It is becoming more enriched and distinct by the new concepts and innovations of automotive manufacturers such as BMW and Amsia Motors.
While BMW profits from the sales of its MINI range model, Amsia Motors is working on a new form of manufacturing, solar power manufacturing, and statics related to the sales of solar cells over the past few years suggest that this industry will flourish in the future. Does the mission and dedication for the environment get any better for Amsia ? In 2009 alone, Chinese exports of solar cells amounted to $640 million, and in 2011, the exports reached 3.1 billion. The trend in the automotive industry is changing, and it is expected to change even more, as consumers begin to demand change in order to safe guard their environment.
SOLAR POWER GENERATION
Following the Solar power manufacturing venture, Amsia Motors  has made  new negotiations, and venture collaboration is also underway with a strong emphasis on supplying Asia, South America, Africa and Europe- where the demand for electric vehicles just began to rise- with its new models.
Amsia Motors aims to achieve a greener future by providing consumers with more quality and eco-friendly models, and by presenting its new Solar power manufacturing to other manufacturing industry sectors including the Automotive, Agricultural, Power generation, and Solar power manufacturing. Since the energy sector is expected to be the sector of the future for the next 50 years, Solar power manufacturing may prove to even be quite profitable for Amsia Motors.
According to the Chairman/ CEO of Amsia Motors, "The journey just began, we have a long way to go'. Following the enthusiasm and promises that fill the spectrum of new exciting changes and developments of Amsia Motors; it will be interesting to observe the strategic product line up for the new Solar power manufacturing. There was a time when electric vehicles were the trend. With new electric vehicle concepts and innovations frequently entering China's automotive market- today's richest electric automotive market- electric vehicles may once again become the trend. www.amsiamotors.com
By Nour Saqqa

May 16, 2012

Branding in China ; Fiat, Land Rover, Jennifer Lopez & Victoria Beckham !


China has been referred to as the �New Detroit,� and it is. Aside from attracting famous automobile manufacturers, it has recently attracted Fiat�s �futuristic concept� for a brand, and the concept is becoming a new trend in China�s automobile industry. 
Fiat, began to sell its vehicles in the US market in 1908. It pulled out in 1983, but it will re-enter in 2012 as a joint venture, and it is expected to stay. The Italian company 'Gucci and part Fiat', have collaborated to create the �500 by Gucci�- a luxury vehicle which combines the two stylistic approaches. 
The concept goes beyond combining two stylistic approaches; it goes beyond the form-function relationship, and aims at making the user and their necessities the center of attention; and it goes beyond conventional concepts by facilitating the driver�s approach to life using material and immaterial components that the driver can appreciate. 
Quality materials and simple, but yet refined elegance can go a long way, especially in a market that no longer wants to only produce conventional models. 
As companies compete to brand new vehicles, each company searches for a new formula, a new way to combine stylistic approaches, while Fiat searches for new channels to promote its models. Aside from being promoted by a BMW commercial, which featured a porch that plays a nostalgia Fiat, Fiat promotes its new concept in its own commercial, and it is gaining public interest. 
The commercial sends out a powerful message: Drinking and driving kills many people a year, please don�t drink and drive. It begins with a cyclist�s reflection in a can, and on the side is caption that reads, �Now you see.� A hand then opens the beer can; suddenly, the cyclist disappears, and the caption reads, �Now you don�t.� Although the message isn�t new, the old message presented in simplicity and elegance has made it powerful, in addition to Jennifer Lopez in a Fiat commercial.
To further promote its �futuristic concept,� Fiat is set to build a Fiat in China for China: The Viaggio. Essentially a Flat-badged Dodge Dart with minor tweaks, many Viaggio�s will be produced in China starting in June of 2012, through a joint venture with Guangzhou. Buyers will be able to choose between two versions of the Fiat�s 1.4 Liter T-Jet four with either a five- speed manual or a six- speed duct. One will be with 120 horsepower, and the other will be 150 horsepower.
Fiat�s marketing strategy is simple, but yet effective. It aims at delivering a lot of information in a simple way. The simpler the strategy, the better, but how effective will it be if other automakers take on similar strategy partnering with Brands and Celebrities? 


For instance, Land Rover and Victoria Beckham unveiled the exclusive new Range Rover Evoque Special Edition at the 2012 Beijing Automobile Show on April 22nd. Victoria Beckham, who was the winner of the Designer Brand of the Year award at the 2011 British Fashion Awards, collaborated with Land Rover Design and Gerry McGovern to create this luxury vehicle, which boasts custom, hand-finished details and a �His and Her� luggage set, among many other bespoke additions.
Will it affect the image of branding, or contribute to the greater Detroit 'China', for all the branding done in China? 
Rumour has it, that Amsia Motors is working on some new models for the International market, which will be introduced exclusively without any Celebrity endorsement. 
By Nour Saqqa.

April 30, 2012

China, the New Detroit, home for Bentley & Lamborghini !


CHINA- Auto makers are no longer the only ones flourishing in China�s growing automobile market. With a growing interest in super luxury cars, luxury makers are just as racy to get their models into the market. 
As the international sale of locally manufactured automobiles continues to rise, international interest in local production delineates China�s central role in the automotive industry. �Shanghai is the new Detroit," says Dan Collins of Port Huron, Mich. "They make a lot more cars here than in Detroit." In 1998, when Collin and his grandfather tested Henry Ford, Chinese consumers bought just 1.5 million cars annually, which when compared to last year�s 18.5 million car sales is incredibly low. 
Consumer interest in luxury cars dates back to 2010 when the first luxury Bentley debuted in an Auto China Motor Show. It featured Orange and Magenta as exterior colors; Orange Flame and Magenta Metallic were offered as alternative options. Distinguished by an exterior wing badge, tread plate, and name badge positioned on the center console, the special edition also bore the Design Series China Signature, a signature that owes its �China� mark to a company that believed China to be the ideal market for luxury cars. Bentley�s belief in a luxury makers market has proved forthcoming. 


According to Kingston Chang, business manager of Bentley China, more than 100 Bentley cars were sold in China in the first few months of this year, which doubled that of the same period last year. 
LAMBORGHINI
Other luxury car makers including Lamborghini, the Italian manufacturers, are also rushing to debut their new models. Lamborghini Estoque, priced around 4 million yuan ($589,000), has already been imported to China, wherein the majority of its units are being sold. Loaded with 5.2-liter V10 engine delivering around 560 hp, its engine is the present engine of Audi Q7, which is also capable of delivering 500+hp.  
With Chinese auto makers currently marketing and selling their cars in the international market, luxury makers just may need to implement the same strategy to be more successful in an already diversely competitive China automobile industry.
By Nour Saqqa. 


April 18, 2012

An incredible Auto technology !

A surging local automobile market it is not only escalating competition between car manufacturers, it is providing a grounds for manufacturers to explore international market expansion. As Beijing Benz Co. leads in this new direction, other manufacturers including Amsia Motors prepare to follow. Last week, Beijing Benz Automobile Co., the joint venture between Mercedes-Benz and Beijing Automobile group, handed over 35 long-wheelbase E-Class sedans to Daimler AG for sale in South America. The vehicle, tailored for Chinese customers who prefer a spacious back seat, gained the interest of new customers who appreciate the model and expect similar models to enter their market in the near future. 
Currently, Beijing Benz Automobile Co. is expanding its production of C-Class sedans and GLK SUV�s; its China plant manufacturers await the shipment of three new Mercedes-Benz compact models for local production starting 2013. The company builds its 3 series and 5 series in China, and its annual output is expected to surpass 300,000 in the next few years.
Meanwhile, in China�s 13 largest cities- Beijing, Shanghai, Chongqing, Zhangchun, Dalian, Hangzhou, Jinan, Wuhan, Shenzhen, Hefei, Kunming, and Nanchang- a fast-increasing number of vehicles on the road has increased concerns about the safety of the environment, and the need for alternate fuel vehicles. In response, government officials and local automobile manufacturers are turning to electric cars and electric car technologies for a more efficient way to reduce excessive vehicle emissions and better safeguard the environment.
The Ministry of Finance has recently made a new commitment to promote alternate fuel vehicles by providing subsidies for their production and purchase. According to the Ministry, electric cars are the most viable, most promising option: lower fuel costs, lower emissions, and lower production costs compared to alternate fuel vehicles.
Many of China�s consumers share in the government�s interest to promote the electric car. Now that next generation automobile manufacturers have developed a method of using battery swap stations for longer trips in which drivers can simply replace a depleted battery with a charged battery rather than wait for it to recharge, concerns about the safety, weight, and recharge speed of the lithium ion batteries has become less prevalent. �The country will need to invest 5 billion to 10 billion Yuan by 2020 to build necessary recharging stations,� says Mckinsey in a report by Mckinsey & company.
China�s Auto history is evolving into a very rich fibre of technological advancement that the West has not yet realized. For instance, we can see the road to a very advanced future in the video here for a Straddling bus concept in execution. Electric vehicles and its consumer trends incentivised Chinese automakers including Amsia Motors to produce electric vehicles. While Beijing Benz Automobile Co. and Daimler Northeast Asia are introducing their models to an International market, Amsia Motor�s are selling their Global Brand model to International countries. The company�s strategy is simple: it focuses on the concept of being cost effective, while ensuring both the quality and grade of electric vehicles. In an era where new consumer trends are pressuring governments to promote alternative fuel vehicles to prevent future environmental damages, the interest in electric vehicles resulted promising for Amsia Motors among the Auto manufacturers.
www.amsiamotors.com
By Nour Saqqa

April 1, 2012

Automobile sector growth 2012, AMSIA MOTORS.COM

In a recent China Automobile Sector report, China is forecasted as the future automotive industry leader. The 2012 report, which covers the many aspects of the Chinese automobile market and its various segments, including passenger vehicles, commercial vehicles, utility vehicles, two wheelers and auto component, explains China�s current and future Automotive trends. Its forecasts suggest immense opportunities for Chinese automobile manufacturers such as Amsia Motors, and players, including Investor Warren Buffet, BMW and Toyota.
According to the report, in 2008, China produced a total 9.3 million vehicles, surpassing United States as the second largest automotive maker, after Japan. In the first four months of 2009, China�s automobile market total sales reached 3.84 million vehicles, a number that has also surpassed United States. Hitting a CAGR of around 17% during 2009-2012, the automobile production in China is expected to reach 16 million units by the end of 2012, and become the largest car market.



To boost developments in China�s new energy vehicle market, Chinese government has recently announced various incentives and subsidies. The goal is for China to become the world�s largest producer of electric cars in the next three years. Following the announcement, big players, including Investor Warren Buffet, BMW, Toyota, and leading Chinese auto manufacturers, followed in China�s promising green vehicle market.
In depth analysis of the Chinese automobile market, as provided in the report sections, reveals drastic developments in the industry; among them is the development of growth avenues available for the country�s automobile market, including the motor insurance industry, the steel industry, the used vehicle market, the automotive electronic market, the biofuel industry, etc. Amsia Motors is one, among ten other leading companies, that is gradually expanding in the automotive electronic market, with much of its expansion ushering from extensive research.
The last five years marked a hike in the sales for Automotive product category, produced by Amsia Motors; following customized design exclusively for selective emerging markets. Much of the company�s success is owed to the acquired leading new technology concepts, which focus on building cost effective, quality and reliable Brand 'Amsia Motors' vehicles. These vehicles are now being distributed in the Global markets, with Amsia Motors launched in 18 locations throughout the Gulf, and a new local Corporate office in Brazil under way.
Amsia Motors has current negotiations of plant assembly in Europe, Africa, and South America, opening more opportunities for expansion. And it also has continued joint collaboration with European companies to build exclusive design concepts, which will change the way vehicles operate, and the way they effect the environment.
Currently, there is tremendous demand for electrical vehicles in Europe, and the demand in other countries is also expected to rise in the near future, following the continued growth in the becomming.
www.amsiamotors..com
By Nour Saqqa




March 2, 2012

Electric Vehicles became exciting ! 2025


Electric Cars for 111 years, that depend on a battery 'Pure EVs' ranged from 30-50 miles, which were Golf cars sold in 100's and 1000's every year. While huge changes took place in 09/10, EV's are rapidly penetrating the market by 35% in 2025, approximately 25% hybrids, and 10% 'Pure EV', following the prognostics of EV's winning the majority in the market gradually.
For 111 years, electric cars that rely only on a battery - "pure EVs" - have had a range of only 30-50 miles and the humble golf car has been the only type selling in hundreds of thousands every year. However, huge changes were announced in 2009/10. Electric vehicles are penetrating the market rapidly to constitute 35% of the cars made in 2025 - probably 25% hybrids, 10% pure EV but pure EV may be winning by then. Lithium electric car batteries from companies such as LG Chem are claimed to last at least ten years, not the more usual three years. This hugely improves the economics of all EVs with range acceptable to mainstream purchasers. President Obama's Stimulus Bill granted $14.4 billion for hybrids and huge sums have been allotted by other governments across the world to develop and subsidise use of EV cars to save the planet and the car industry and provide independence from dwindling oil reserves. A detailed look at the market size from 2012-2022 and the government support, technology and new model launches will get it there. It assesses work on energy harvesting in vehicles from light, heat and shock absorbers, new battery technologies, fuel cells, flywheels and other advances and clarifies which really matter. 

However, we all noticed in the very beginning when the Giant Auto manufacturers were not given the support at the time of crisis, yet today excels with a great magnitude from going out of business to great quarterly profits. The irony of the matter is that countries with rich natural resources mostly gasoline, EV seems to be the least of their attention. The very mandate of better technology, cost efficiency with an impacted focus for the environment friendly vehicles being the key for Auto manufacturers of today, given a very high competitive edge provides tough competition and opportunity. On the contrary, 2012 China Auto Research summit in Beijing announced 10% growth in 2012 highlighting MPV & SUV segments as potential growth. China's Auto industry seems to be booming regardless of any market challenges, growing focus on engine quality, while Toyota aims for a Million unit sales for this year.
The Mega Top 10 Giant China Auto manufacturers had a record breaking success, as they accounted for 11Million units combined, taking 62% of the market.



For more info please visit www.amsiamotors.com
In the highlight of which a New leading brand 'Amsia Motors' progress with a speedy approach of an aggressive expansion across the potential markets, as they are a Join Venture OEM Auto manufacturer with the Top 10 China Auto manufacturers.
The remarkable findings of the relentless R & D of Amsia Motors, delivering quality precision vehicles with the best components. Key focus has been on improved and better Eco-friendly technological advancement for markets applicable, cost efficiency, and reliability to mention the least for the most part.
Some of the new models, such as their SUV's Morando & Selvo about to be revealed, Trucks, Vans seems be attracting more than what was expected in the market, following a wide range of expansion, of three different range of product categories covering a wide angle in the Auto, Agro, & Power generation products.