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| Philip Kotler ' The Marketing Guru ' |
Philip Kotler, an American born renowned strategic marketer, is the world's leading author on marketing. Kotler has been honored, world's leading marketing thinkers. He has consulted for companies such as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organisation and international marketing. Marketing guru Philip Kotler suggested Bangladesh and its corporate leaders should focus on developing global brands for sustainable development.Bangladesh and China have no global brands although the populations of the two countries are higher than that of many other countries. Whereas, many countries like Switzerland with a population of only seven million have a good number of international brands, he said.�I think a large country like Bangladesh with 160 million people should develop strong international brands in certain industries by emerging as a center of excellence,� said Kotler who visited East Asia.The 80-year-old professor of international marketing at JL Kellogg Graduate School of Management of Northwestern University in USA is acclaimed for writing textbooks on marketing and broadening the idea of marketing.He became an icon in the academic arena for popularizing a groundbreaking theory of marketing -- the Four Ps (product, price, place and promotion). He said one can follow the example of Japan, which made better and cheaper products to lift its economy from the devastation of the World War II.�Japan, after the Second World War, started copying US products, but they made it better and cheaper,� he said, adding that the strategy helped Japan win. After four to five years, the US manufacturers started envying the Japanese, the marketing boss said.''You can always win the market through making better and affordable products.
Amsia spearheaded brilliantly, with the reputable Giant partners (Global Fortune 500 DFM, Cummins of USA, Brilliance Auto Group, Zhongtong Group, launching a Global Brand as 'Amsia Motors'. Philip Kohtler, has rightly pointed out on such branding with the right strategy to take China Automotive into the Global Market. As a consultant and a Marketing guru he expressed in a recent presentation Volvo is not only a product but it also portrays the experience of using the product.
Amsia spearheaded brilliantly, with the reputable Giant partners (Global Fortune 500 DFM, Cummins of USA, Brilliance Auto Group, Zhongtong Group, launching a Global Brand as 'Amsia Motors'. Philip Kohtler, has rightly pointed out on such branding with the right strategy to take China Automotive into the Global Market. As a consultant and a Marketing guru he expressed in a recent presentation Volvo is not only a product but it also portrays the experience of using the product.
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| AMSIA Morando, SUV Kotler suggested developing a brand that touches people's mind as well as heart. Kotler also asked the marketers to focus on the value driven marketing approach, which is known as 'Marketing 3.0' model. The model of 'Marketing 3.0' treats customers not as mere consumers but as complex, multi-dimensional human beings. 'Today's customers are choosing products and companies that satisfy deeper needs for creativity, community and idealism'. Provided the magnitude of such Consumer behaviour understanding and dynamic branding, Amsia Motors strategically launched the Brand effectively in perfect alignment with Kotler's strategy with great impact. It goes without saying that the marketing 3.0 model is well addressed and implemented by many including AMSIA, across the Global markets; penetrating emerging markets with strong quality, precision, and performance. For more info please visit: http://www.amsiamotors.com/ |
