Irisbus: AMSI Motors to acquire the company - ECONOMY

AS PER THE NEW ITALIAN PRESS, TRANSLATED BY GOOGLE

THE NEGOTIATIONIrisbus speaks ChineseAMSI Motors ready to take over the bus company.Jasmine Del Guercio

Mustafa Z. Ahmed, president of the Chinese colossus AMSI Motors.
AMSI Motors using YouTube to tell the outcome of the first visit to Italy and the evolution of the negotiations held with Fiat-Iveco (see video).This is a cartoon set in a television studio to explain why the Chinese automotive giant wants to detect the properties of Irisbus-Iveco and revive the plant Irpinia downloaded from the Lingotto.CARTOON FOR THE ARRIVAL IN ITALY. Four characters, stylized graphics on the model of the cartoon South Park, including President Mustafa Z. Ahmed, thanks for the "Welcome to the giant AMSI" by the Italian authorities, of all the representatives of the government and Fiat, which accompanied the manager during the meetings that were held from November 3 to 8 in Milan, Rome and in Campania."There is much hope," says one of the leaders in the video, "that our company succeeds in rehabilitating the plant Irisbus. We will use our best engineers to improve the fortunes of that company. ""I agree with you," echoed another manager of the cartoon, "together with our partners we will sign the revival of Irisbus-Iveco."

AMSIA MOTORS, IMPORTANT NOTE : All characters are fictitious, journalists, bankers, entrepreneurs, and the host. Discussions, derived from all media (TV, Online, Blogs, & Newspapers).

Under the new plan, would be guaranteed re-absorption of the 700 workers of Irisbus-Iveco.To date, the production of buses is permanently discontinued: 700 workers were laid off (for 24 months) and is seeking buyers for raising hundreds of families from the brink.Many hopes have turned to Amzi that after the first tour of Italy, made the transition from expression of interest for the study Irisbus to structure a new business plan.During the comparisons, the delegation of the Chinese giant has unveiled its good condition: the economic strength with 20 million annual sales, the popularity in South East Asia and the desire to expand in the automotive industry in Europe. From this sprang the decision to invest in Italy using the choice of leaving the factory Fiat-Iveco Irisbus.The most important meeting was held in Milan in the office of Franzo Grande Stevens, associate historian of the lawyer Gianni Agnelli. Around the table were Alfredo Altavilla, CEO of Iveco Fiat Industrial Diego Saluzzo and Stephane Viez Iveco Senior Vice President and Chief Financial Officer of Iveco.For there were AMSI Motors Ahmed, Donato Archers consultant by the company, the engineer and lawyer Andrea Verni Robert Conti. And according to some sources, the meeting was held "fruitful."CHINESE NEW ITALIAN COMPANY. The agreement provides for the establishment of a new company called Euro-Asia Motors AMSI. The company should be composed of AMSI Motors, Dongfeng Motor Corporation, and an Italian company Zongtong still secret.Should this be confirmed, for the blue-collar Irisbus would open a new chapter: the formation of a new company, in fact, lead to the immediate hiring of 700 workers and the maintenance of the 3,500 industries. The Irisbus could relaunch it with a project that involves the creation of a brand entirely Italian, in whose production cycle is part of the construction of electric bus technology AMSI Motors and other products that complement a fleet that aims to save energy and slaughter of discharge of carbon dioxide."It's a great opportunity for Italy," said Archer, "among other things, shareholders will be 50% Italians and 50% Chinese, a sign of good faith."After Milan, Rome and tour stop in Campania

The protests of employees of Irisbus.
The AMS delegation headed by Ahmed then moved to Rome for a meeting with the Senate Economy Undersecretary with proxy to South Anthony Gentile has been shown that the business plan.The tour then continued in the Campania region, first at the offices of Governor Stephen Caldoro (to accompany the delegation was Congressman Francis championships, national secretary of the Alliance Center native of Avellino) and later in the Valley where another parliamentary Ufita Irpinia , Congressman Mark Pugliese of the Deep South, the current of the People of Freedom, has joined the representatives of AMSI during the visit to the factory Irisbus.The unions support the Chinese. Last stop Italian Chinese company was the comparison with the mayors of the area (all were impressed by the ideas expressed by the leader of the Chinese colossus) before returning to Shenzhen, the metropolis on the South China Sea, which hosts the headquarters of AMSI Motors .The confirmation of the plan and the real interest of the Chinese then came Wednesday, November 9th. In an interview with CNN, Fushu Zhu, general manager of Dongfeng Motor Corporation, one of the partner companies of Amzi, ??talking about the expansion of the group, stated that they are being finalized negotiations with Fiat to buy the plant Irisbus-Iveco and kick off the new strategy for the establishment of Irpinia.Thursday, November 10, 2011
http://www.lettera43.it/economia/aziende/31043/irisbus-parla-cinese.htm

AMSIA MOTORS, News before the Election !!!

Amsia Minutes 1: The Juggernaut !

AMSIA MOTORS, The Juggernaut ! Takover FIAT, IRISBUS, Iveco !

Phillip Kohtler & ' Amsia Motors ' on Branding strategy

Philip Kotler ' The Marketing Guru '

Philip Kotler, an American born renowned strategic marketer, is the world's leading author on marketing. Kotler has been honored, world's leading marketing thinkers.  He has consulted for companies such as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organisation and international marketing. Marketing guru Philip Kotler suggested Bangladesh and its corporate leaders should focus on developing global brands for sustainable development.Bangladesh and China have no global brands although the populations of the two countries are higher than that of many other countries. Whereas, many countries like Switzerland with a population of only seven million have a good number of international brands, he said.�I think a large country like Bangladesh with 160 million people should develop strong international brands in certain industries by emerging as a center of excellence,� said Kotler who visited East Asia.The 80-year-old professor of international marketing at JL Kellogg Graduate School of Management of Northwestern University in USA is acclaimed for writing textbooks on marketing and broadening the idea of marketing.He became an icon in the academic arena for popularizing a groundbreaking theory of marketing -- the Four Ps (product, price, place and promotion). He said one can follow the example of Japan, which made better and cheaper products to lift its economy from the devastation of the World War II.�Japan, after the Second World War, started copying US products, but they made it better and cheaper,� he said, adding that the strategy helped Japan win. After four to five years, the US manufacturers started envying the Japanese, the marketing boss said.''You can always win the market through making better and affordable products.
Amsia spearheaded brilliantly, with the reputable Giant partners (Global Fortune 500 DFM, Cummins of USA, Brilliance Auto Group, Zhongtong Group, launching a Global Brand as 'Amsia Motors'. Philip Kohtler, has rightly pointed out on such branding with the right strategy to take China Automotive into the Global Market. As a consultant and a Marketing guru he expressed in a recent presentation Volvo is not only a product but it also portrays the experience of using the product.

AMSIA Morando, SUV

Kotler suggested developing a brand that touches people's mind as well as heart. Kotler also asked the marketers to focus on the value driven marketing approach, which is known as 'Marketing 3.0' model. The model of 'Marketing 3.0' treats customers not as mere consumers but as complex, multi-dimensional human beings. 'Today's customers are choosing products and companies that satisfy deeper needs for creativity, community and idealism'.
Provided the magnitude of such Consumer behaviour understanding and dynamic branding, Amsia Motors strategically launched the Brand effectively in perfect alignment with Kotler's strategy with great impact. It goes without saying that the marketing 3.0 model is well addressed and implemented by many including AMSIA, across the Global markets; penetrating emerging markets with strong quality, precision, and performance. 
For more info please visit:  http://www.amsiamotors.com/

The Progressive Auto Industry Future 2012 : Amsia Motors

As per the Worlds Car Magazine, President Barack Obama said; commencing 2015, all new cars and trucks bought by the federal government will be hybrids, electric vehicles & other alternative-fuel vehicles. Given that the government operates more than 600,000 fleet vehicles. There were two new initiatives announced today, to cut America�s 11 million barrels-a-day oil imports by a third by 2025. Obama also stated; �We cannot keep going from shock to trance on the issue of energy security, rushing to propose action when gas prices rise, then hitting the snooze button when they fall again�. 

Boost for alternative-vehicle sales; The president said he is directing today, that all federal agencies plan to make 100 percent of their fleet purchases hybrids, electric vehicles and other alternative-fuel vehicles by 2015. (Ref: www.autonews.com). 

In the light of which, the new generation Auto manufacturers around the Globe with strong technical collaboration, innovation and smart savvy marketing  concept; is moving robustly towards the emerging markets, where fuel efficiency develops opportunities and growth. In 2010, the Chinese automotive market approximated to be close to the world�s highest recorded vehicle sales of 17.8 million units achieved by the United States and become the auto powerhouse of the world both in name and reality in 2011.(Ref: www.fourin.com). 

Amsia Motors-IBH Group, CEO/Chairman Mustapha Ahmed and CEO/Chairman Mr.Pasquale Raucci of EUROTEKNE Ltd of UK ; entered a joint venture, company name styled as

EURO AMSIA MOTORS Ltd. with collective vision, and the mission in focus, the joint venture establishes a factory in the Southern part of Italy for three base product categories; Buses, SUV & Trucks. Following the dynamic technical collaboration of Amsia Motors with DFM, Cummins of China, the factory is to come into production by 2012. Initial production is projected to be of 12,000 units per annum. The project will be the 1st of its kind,  having the Chinese Auto manufacturing facilities in Europe with full Euro Class standard, quality and excellence. The three base products are, Trucks. Buses. SUV's and EV's ; City and long distance buses, tourist buses, light 2 heavy trucks SUV's & EV's, are all of which will be produced, as per Euro standards 4 & 5.

Amsia Motors are engines powered by dual fuel or electric power system. The project will have an initial investment of 2 Billion Euro's low emission vehicles, promoting a greener environment friendly  ' Tomorrow '. Amsia Motor's spearheaded innovative technical collaboration contributes modestly, by introducing the Chinese Auto manufacturing industry doors into the European markets. Agreements have been initialed and signed by Amsia Motors supported by DFM of China & the Global 500 companies of the world. 

http://www.amsiamotors.com/