5 Million Hybrid and Electric vehicles (EV) by 2020.

China�s State Council has recently developed a green vehicle development plan to subsidise electric car production. As investments in this industry continue to increase, many officials speculate that automobiles will become one of the country�s most exported goods in the future.

So what does this mean for a company like Amsia Motors? It means that the company�s opportunities for expansion in the international market are endless, and it is no longer alone in believing that green vehicles are the best option for the future.

�Although Chinese automobile exports constitute a very small part of the country�s overall trade, there is a large margin for them to grow,� says the Ministry of Commerce�s Department of Mechanic, Electronic and Hi-Tech.

The country is already experiencing growth in the export of automobiles. Citing figures from the China Association of Automobile Manufacturers, chinanews.com reported that China exported a total of 278,948 vehicles from January of this year to April, a 24% increase compared to the figures during the same period in 2011. Time magazine cites a report from J.D. Power that in 2010, Chinese and Indian consumers together bought just under 20 million new passenger vehicles. That's 70 percent more cars than Americans purchased that year. It's not just Asia's booming economies that may explain why this is happening. The Washington Post notes that Americans - especially young, fairly new drivers who once couldn't wait to get behind the wheel and go anywhere and everywhere, and fast - do not regard the automobile as part of the American Dream quite so fervently any more.

                                          BEIJING International Auto Show highlights, 2012.

On another note Amsia Motors, JV Partner's plans to boost export sales nearly five-fold from 300,000 vehicles a year to about 10 percent of the targeted total production by 2016. With much of the country already encouraging the sale of electric vehicles, Amsia Motors is steps away from reaching this goal. 

Late on Wednesday, the Xinhua News Agency reported that the Chinese government has already allocated $949 million to subsidise consumer purchases of fuel-saving vehicles. Beijing has also been encouraging the production and sale of electric vehicles. Recently, it has offered to subsidize up to $9,411 for each vehicle sold. 

A green vehicle development plan approved by the State Council in April set a cumulative output target of 5 million hybrid and electric vehicles (EV) by 2020

While government officials encourage the sale of electric vehicles by subsidizing them, programs in the country are encouraging the sale of electric vehicles by offering them as prizes. 

In a recent real estate sales program competition, a BMW- 1 was awarded to a very patient lucky 27-year old Chinese man who touched the car for 87 hours.  

The Lucky Chinese winner of the BMW-1

The potential for an increase in electrical vehicle sales definitely exists. Even if the sale of automobile exports remains constant over a five year period, international exposure to these products will continue to increase.

With plans underway, Amsia Motors set up new international local agents in several emerging markets. 

It is expected to reach its prime goal to establishing selective markets, leader in the sale of green vehicles and lowest emission vehicles. In addition enhance and facilitate low cost commercial vehicles, agriculture machines, and power generation.

By Nour Saqqa.

The Green umbrella's new addition, by Amsia Motors !

There is a lot of �heat� in China�s market, and for the first time in decades, consumers and manufacturers are witnessing a change in the culture surrounding consumer purchases. Many consumers that used to use combustion vehicles are now turning to electric vehicles, but their behaviour alone isn�t what�s causing the culture change.
As more regions become more densely populated, the pollutants emitted from combustion vehicles pose more threats to the environment and the people. While combustion vehicles have been �in� for years, their trend appears to be fading, and automotive manufacturers including Amsia Motors are preparing themselves for this new paradigm shift, this new revolution in the automotive industry, and it is just beginning.

The electric vehicle trend entered China�s market a while back, and it is slowly, but yet gradually beginning to overtake certain parts of the market. Even though electric vehicles are being sold in other regions of the world, most of the movement in the �electric�automotive industry is taking place in China, wherein models such as the 7Series, 5 Series, 5 Series GT are being sold in the largest quantities. But China�s market isn�t becoming more enriched and distinct by these models.  It is becoming more enriched and distinct by the new concepts and innovations of automotive manufacturers such as BMW and Amsia Motors.
While BMW profits from the sales of its MINI range model, Amsia Motors is working on a new form of manufacturing, solar power manufacturing, and statics related to the sales of solar cells over the past few years suggest that this industry will flourish in the future. Does the mission and dedication for the environment get any better for Amsia ? In 2009 alone, Chinese exports of solar cells amounted to $640 million, and in 2011, the exports reached 3.1 billion. The trend in the automotive industry is changing, and it is expected to change even more, as consumers begin to demand change in order to safe guard their environment.

SOLAR POWER GENERATION

Following the Solar power manufacturing venture, Amsia Motors  has made  new negotiations, and venture collaboration is also underway with a strong emphasis on supplying Asia, South America, Africa and Europe- where the demand for electric vehicles just began to rise- with its new models.
Amsia Motors aims to achieve a greener future by providing consumers with more quality and eco-friendly models, and by presenting its new Solar power manufacturing to other manufacturing industry sectors including the Automotive, Agricultural, Power generation, and Solar power manufacturing. Since the energy sector is expected to be the sector of the future for the next 50 years, Solar power manufacturing may prove to even be quite profitable for Amsia Motors.
According to the Chairman/ CEO of Amsia Motors, "The journey just began, we have a long way to go'. Following the enthusiasm and promises that fill the spectrum of new exciting changes and developments of Amsia Motors; it will be interesting to observe the strategic product line up for the new Solar power manufacturing. There was a time when electric vehicles were the trend. With new electric vehicle concepts and innovations frequently entering China's automotive market- today's richest electric automotive market- electric vehicles may once again become the trend. www.amsiamotors.com
By Nour Saqqa

Branding in China ; Fiat, Land Rover, Jennifer Lopez & Victoria Beckham !

China has been referred to as the �New Detroit,� and it is. Aside from attracting famous automobile manufacturers, it has recently attracted Fiat�s �futuristic concept� for a brand, and the concept is becoming a new trend in China�s automobile industry. 
Fiat, began to sell its vehicles in the US market in 1908. It pulled out in 1983, but it will re-enter in 2012 as a joint venture, and it is expected to stay. The Italian company 'Gucci and part Fiat', have collaborated to create the �500 by Gucci�- a luxury vehicle which combines the two stylistic approaches. 

The concept goes beyond combining two stylistic approaches; it goes beyond the form-function relationship, and aims at making the user and their necessities the center of attention; and it goes beyond conventional concepts by facilitating the driver�s approach to life using material and immaterial components that the driver can appreciate. 
Quality materials and simple, but yet refined elegance can go a long way, especially in a market that no longer wants to only produce conventional models. 
As companies compete to brand new vehicles, each company searches for a new formula, a new way to combine stylistic approaches, while Fiat searches for new channels to promote its models. Aside from being promoted by a BMW commercial, which featured a porch that plays a nostalgia Fiat, Fiat promotes its new concept in its own commercial, and it is gaining public interest. 

The commercial sends out a powerful message: Drinking and driving kills many people a year, please don�t drink and drive. It begins with a cyclist�s reflection in a can, and on the side is caption that reads, �Now you see.� A hand then opens the beer can; suddenly, the cyclist disappears, and the caption reads, �Now you don�t.� Although the message isn�t new, the old message presented in simplicity and elegance has made it powerful, in addition to Jennifer Lopez in a Fiat commercial.

To further promote its �futuristic concept,� Fiat is set to build a Fiat in China for China: The Viaggio. Essentially a Flat-badged Dodge Dart with minor tweaks, many Viaggio�s will be produced in China starting in June of 2012, through a joint venture with Guangzhou. Buyers will be able to choose between two versions of the Fiat�s 1.4 Liter T-Jet four with either a five- speed manual or a six- speed duct. One will be with 120 horsepower, and the other will be 150 horsepower.
Fiat�s marketing strategy is simple, but yet effective. It aims at delivering a lot of information in a simple way. The simpler the strategy, the better, but how effective will it be if other automakers take on similar strategy partnering with Brands and Celebrities? 

For instance, Land Rover and Victoria Beckham unveiled the exclusive new Range Rover Evoque Special Edition at the 2012 Beijing Automobile Show on April 22nd. Victoria Beckham, who was the winner of the Designer Brand of the Year award at the 2011 British Fashion Awards, collaborated with Land Rover Design and Gerry McGovern to create this luxury vehicle, which boasts custom, hand-finished details and a �His and Her� luggage set, among many other bespoke additions.
Will it affect the image of branding, or contribute to the greater Detroit 'China', for all the branding done in China? 
Rumour has it, that Amsia Motors is working on some new models for the International market, which will be introduced exclusively without any Celebrity endorsement. 
By Nour Saqqa.

China, the New Detroit, home for Bentley & Lamborghini !

CHINA- Auto makers are no longer the only ones flourishing in China�s growing automobile market. With a growing interest in super luxury cars, luxury makers are just as racy to get their models into the market. 
As the international sale of locally manufactured automobiles continues to rise, international interest in local production delineates China�s central role in the automotive industry. �Shanghai is the new Detroit," says Dan Collins of Port Huron, Mich. "They make a lot more cars here than in Detroit." In 1998, when Collin and his grandfather tested Henry Ford, Chinese consumers bought just 1.5 million cars annually, which when compared to last year�s 18.5 million car sales is incredibly low. 
Consumer interest in luxury cars dates back to 2010 when the first luxury Bentley debuted in an Auto China Motor Show. It featured Orange and Magenta as exterior colors; Orange Flame and Magenta Metallic were offered as alternative options. Distinguished by an exterior wing badge, tread plate, and name badge positioned on the center console, the special edition also bore the Design Series China Signature, a signature that owes its �China� mark to a company that believed China to be the ideal market for luxury cars. Bentley�s belief in a luxury makers market has proved forthcoming. 

According to Kingston Chang, business manager of Bentley China, more than 100 Bentley cars were sold in China in the first few months of this year, which doubled that of the same period last year. 

LAMBORGHINI

Other luxury car makers including Lamborghini, the Italian manufacturers, are also rushing to debut their new models. Lamborghini Estoque, priced around 4 million yuan ($589,000), has already been imported to China, wherein the majority of its units are being sold. Loaded with 5.2-liter V10 engine delivering around 560 hp, its engine is the present engine of Audi Q7, which is also capable of delivering 500+hp.  

With Chinese auto makers currently marketing and selling their cars in the international market, luxury makers just may need to implement the same strategy to be more successful in an already diversely competitive China automobile industry.

By Nour Saqqa. 

An incredible Auto technology !

A surging local automobile market it is not only escalating competition between car manufacturers, it is providing a grounds for manufacturers to explore international market expansion. As Beijing Benz Co. leads in this new direction, other manufacturers including Amsia Motors prepare to follow. Last week, Beijing Benz Automobile Co., the joint venture between Mercedes-Benz and Beijing Automobile group, handed over 35 long-wheelbase E-Class sedans to Daimler AG for sale in South America. The vehicle, tailored for Chinese customers who prefer a spacious back seat, gained the interest of new customers who appreciate the model and expect similar models to enter their market in the near future. 

Currently, Beijing Benz Automobile Co. is expanding its production of C-Class sedans and GLK SUV�s; its China plant manufacturers await the shipment of three new Mercedes-Benz compact models for local production starting 2013. The company builds its 3 series and 5 series in China, and its annual output is expected to surpass 300,000 in the next few years.

Meanwhile, in China�s 13 largest cities- Beijing, Shanghai, Chongqing, Zhangchun, Dalian, Hangzhou, Jinan, Wuhan, Shenzhen, Hefei, Kunming, and Nanchang- a fast-increasing number of vehicles on the road has increased concerns about the safety of the environment, and the need for alternate fuel vehicles. In response, government officials and local automobile manufacturers are turning to electric cars and electric car technologies for a more efficient way to reduce excessive vehicle emissions and better safeguard the environment.
The Ministry of Finance has recently made a new commitment to promote alternate fuel vehicles by providing subsidies for their production and purchase. According to the Ministry, electric cars are the most viable, most promising option: lower fuel costs, lower emissions, and lower production costs compared to alternate fuel vehicles.
Many of China�s consumers share in the government�s interest to promote the electric car. Now that next generation automobile manufacturers have developed a method of using battery swap stations for longer trips in which drivers can simply replace a depleted battery with a charged battery rather than wait for it to recharge, concerns about the safety, weight, and recharge speed of the lithium ion batteries has become less prevalent. �The country will need to invest 5 billion to 10 billion Yuan by 2020 to build necessary recharging stations,� says Mckinsey in a report by Mckinsey & company.

China�s Auto history is evolving into a very rich fibre of technological advancement that the West has not yet realized. For instance, we can see the road to a very advanced future in the video here for a Straddling bus concept in execution. Electric vehicles and its consumer trends incentivised Chinese automakers including Amsia Motors to produce electric vehicles. While Beijing Benz Automobile Co. and Daimler Northeast Asia are introducing their models to an International market, Amsia Motor�s are selling their Global Brand model to International countries. The company�s strategy is simple: it focuses on the concept of being cost effective, while ensuring both the quality and grade of electric vehicles. In an era where new consumer trends are pressuring governments to promote alternative fuel vehicles to prevent future environmental damages, the interest in electric vehicles resulted promising for Amsia Motors among the Auto manufacturers.
www.amsiamotors.com
By Nour Saqqa

Automobile sector growth 2012, AMSIA MOTORS.COM

In a recent China Automobile Sector report, China is forecasted as the future automotive industry leader. The 2012 report, which covers the many aspects of the Chinese automobile market and its various segments, including passenger vehicles, commercial vehicles, utility vehicles, two wheelers and auto component, explains China�s current and future Automotive trends. Its forecasts suggest immense opportunities for Chinese automobile manufacturers such as Amsia Motors, and players, including Investor Warren Buffet, BMW and Toyota.
According to the report, in 2008, China produced a total 9.3 million vehicles, surpassing United States as the second largest automotive maker, after Japan. In the first four months of 2009, China�s automobile market total sales reached 3.84 million vehicles, a number that has also surpassed United States. Hitting a CAGR of around 17% during 2009-2012, the automobile production in China is expected to reach 16 million units by the end of 2012, and become the largest car market.



To boost developments in China�s new energy vehicle market, Chinese government has recently announced various incentives and subsidies. The goal is for China to become the world�s largest producer of electric cars in the next three years. Following the announcement, big players, including Investor Warren Buffet, BMW, Toyota, and leading Chinese auto manufacturers, followed in China�s promising green vehicle market.
In depth analysis of the Chinese automobile market, as provided in the report sections, reveals drastic developments in the industry; among them is the development of growth avenues available for the country�s automobile market, including the motor insurance industry, the steel industry, the used vehicle market, the automotive electronic market, the biofuel industry, etc. Amsia Motors is one, among ten other leading companies, that is gradually expanding in the automotive electronic market, with much of its expansion ushering from extensive research.
The last five years marked a hike in the sales for Automotive product category, produced by Amsia Motors; following customized design exclusively for selective emerging markets. Much of the company�s success is owed to the acquired leading new technology concepts, which focus on building cost effective, quality and reliable Brand 'Amsia Motors' vehicles. These vehicles are now being distributed in the Global markets, with Amsia Motors launched in 18 locations throughout the Gulf, and a new local Corporate office in Brazil under way.
Amsia Motors has current negotiations of plant assembly in Europe, Africa, and South America, opening more opportunities for expansion. And it also has continued joint collaboration with European companies to build exclusive design concepts, which will change the way vehicles operate, and the way they effect the environment.
Currently, there is tremendous demand for electrical vehicles in Europe, and the demand in other countries is also expected to rise in the near future, following the continued growth in the becomming.
www.amsiamotors..com
By Nour Saqqa

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Electric Vehicles became exciting ! 2025

Electric Cars for 111 years, that depend on a battery 'Pure EVs' ranged from 30-50 miles, which were Golf cars sold in 100's and 1000's every year. While huge changes took place in 09/10, EV's are rapidly penetrating the market by 35% in 2025, approximately 25% hybrids, and 10% 'Pure EV', following the prognostics of EV's winning the majority in the market gradually.

For 111 years, electric cars that rely only on a battery - "pure EVs" - have had a range of only 30-50 miles and the humble golf car has been the only type selling in hundreds of thousands every year. However, huge changes were announced in 2009/10. Electric vehicles are penetrating the market rapidly to constitute 35% of the cars made in 2025 - probably 25% hybrids, 10% pure EV but pure EV may be winning by then. Lithium electric car batteries from companies such as LG Chem are claimed to last at least ten years, not the more usual three years. This hugely improves the economics of all EVs with range acceptable to mainstream purchasers. President Obama's Stimulus Bill granted $14.4 billion for hybrids and huge sums have been allotted by other governments across the world to develop and subsidise use of EV cars to save the planet and the car industry and provide independence from dwindling oil reserves. A detailed look at the market size from 2012-2022 and the government support, technology and new model launches will get it there. It assesses work on energy harvesting in vehicles from light, heat and shock absorbers, new battery technologies, fuel cells, flywheels and other advances and clarifies which really matter. 

However, we all noticed in the very beginning when the Giant Auto manufacturers were not given the support at the time of crisis, yet today excels with a great magnitude from going out of business to great quarterly profits. The irony of the matter is that countries with rich natural resources mostly gasoline, EV seems to be the least of their attention. The very mandate of better technology, cost efficiency with an impacted focus for the environment friendly vehicles being the key for Auto manufacturers of today, given a very high competitive edge provides tough competition and opportunity. On the contrary, 2012 China Auto Research summit in Beijing announced 10% growth in 2012 highlighting MPV & SUV segments as potential growth. China's Auto industry seems to be booming regardless of any market challenges, growing focus on engine quality, while Toyota aims for a Million unit sales for this year.

The Mega Top 10 Giant China Auto manufacturers had a record breaking success, as they accounted for 11Million units combined, taking 62% of the market.

For more info please visit www.amsiamotors.com

In the highlight of which a New leading brand 'Amsia Motors' progress with a speedy approach of an aggressive expansion across the potential markets, as they are a Join Venture OEM Auto manufacturer with the Top 10 China Auto manufacturers.
The remarkable findings of the relentless R & D of Amsia Motors, delivering quality precision vehicles with the best components. Key focus has been on improved and better Eco-friendly technological advancement for markets applicable, cost efficiency, and reliability to mention the least for the most part.
Some of the new models, such as their SUV's Morando & Selvo about to be revealed, Trucks, Vans seems be attracting more than what was expected in the market, following a wide range of expansion, of three different range of product categories covering a wide angle in the Auto, Agro, & Power generation products.

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Irisbus: AMSI Motors to acquire the company - ECONOMY

AS PER THE NEW ITALIAN PRESS, TRANSLATED BY GOOGLE

THE NEGOTIATIONIrisbus speaks ChineseAMSI Motors ready to take over the bus company.Jasmine Del Guercio

Mustafa Z. Ahmed, president of the Chinese colossus AMSI Motors.
AMSI Motors using YouTube to tell the outcome of the first visit to Italy and the evolution of the negotiations held with Fiat-Iveco (see video).This is a cartoon set in a television studio to explain why the Chinese automotive giant wants to detect the properties of Irisbus-Iveco and revive the plant Irpinia downloaded from the Lingotto.CARTOON FOR THE ARRIVAL IN ITALY. Four characters, stylized graphics on the model of the cartoon South Park, including President Mustafa Z. Ahmed, thanks for the "Welcome to the giant AMSI" by the Italian authorities, of all the representatives of the government and Fiat, which accompanied the manager during the meetings that were held from November 3 to 8 in Milan, Rome and in Campania."There is much hope," says one of the leaders in the video, "that our company succeeds in rehabilitating the plant Irisbus. We will use our best engineers to improve the fortunes of that company. ""I agree with you," echoed another manager of the cartoon, "together with our partners we will sign the revival of Irisbus-Iveco."

AMSIA MOTORS, IMPORTANT NOTE : All characters are fictitious, journalists, bankers, entrepreneurs, and the host. Discussions, derived from all media (TV, Online, Blogs, & Newspapers).

Under the new plan, would be guaranteed re-absorption of the 700 workers of Irisbus-Iveco.To date, the production of buses is permanently discontinued: 700 workers were laid off (for 24 months) and is seeking buyers for raising hundreds of families from the brink.Many hopes have turned to Amzi that after the first tour of Italy, made the transition from expression of interest for the study Irisbus to structure a new business plan.During the comparisons, the delegation of the Chinese giant has unveiled its good condition: the economic strength with 20 million annual sales, the popularity in South East Asia and the desire to expand in the automotive industry in Europe. From this sprang the decision to invest in Italy using the choice of leaving the factory Fiat-Iveco Irisbus.The most important meeting was held in Milan in the office of Franzo Grande Stevens, associate historian of the lawyer Gianni Agnelli. Around the table were Alfredo Altavilla, CEO of Iveco Fiat Industrial Diego Saluzzo and Stephane Viez Iveco Senior Vice President and Chief Financial Officer of Iveco.For there were AMSI Motors Ahmed, Donato Archers consultant by the company, the engineer and lawyer Andrea Verni Robert Conti. And according to some sources, the meeting was held "fruitful."CHINESE NEW ITALIAN COMPANY. The agreement provides for the establishment of a new company called Euro-Asia Motors AMSI. The company should be composed of AMSI Motors, Dongfeng Motor Corporation, and an Italian company Zongtong still secret.Should this be confirmed, for the blue-collar Irisbus would open a new chapter: the formation of a new company, in fact, lead to the immediate hiring of 700 workers and the maintenance of the 3,500 industries. The Irisbus could relaunch it with a project that involves the creation of a brand entirely Italian, in whose production cycle is part of the construction of electric bus technology AMSI Motors and other products that complement a fleet that aims to save energy and slaughter of discharge of carbon dioxide."It's a great opportunity for Italy," said Archer, "among other things, shareholders will be 50% Italians and 50% Chinese, a sign of good faith."After Milan, Rome and tour stop in Campania

The protests of employees of Irisbus.
The AMS delegation headed by Ahmed then moved to Rome for a meeting with the Senate Economy Undersecretary with proxy to South Anthony Gentile has been shown that the business plan.The tour then continued in the Campania region, first at the offices of Governor Stephen Caldoro (to accompany the delegation was Congressman Francis championships, national secretary of the Alliance Center native of Avellino) and later in the Valley where another parliamentary Ufita Irpinia , Congressman Mark Pugliese of the Deep South, the current of the People of Freedom, has joined the representatives of AMSI during the visit to the factory Irisbus.The unions support the Chinese. Last stop Italian Chinese company was the comparison with the mayors of the area (all were impressed by the ideas expressed by the leader of the Chinese colossus) before returning to Shenzhen, the metropolis on the South China Sea, which hosts the headquarters of AMSI Motors .The confirmation of the plan and the real interest of the Chinese then came Wednesday, November 9th. In an interview with CNN, Fushu Zhu, general manager of Dongfeng Motor Corporation, one of the partner companies of Amzi, ??talking about the expansion of the group, stated that they are being finalized negotiations with Fiat to buy the plant Irisbus-Iveco and kick off the new strategy for the establishment of Irpinia.Thursday, November 10, 2011
http://www.lettera43.it/economia/aziende/31043/irisbus-parla-cinese.htm

AMSIA MOTORS, News before the Election !!!

Amsia Minutes 1: The Juggernaut !

AMSIA MOTORS, The Juggernaut ! Takover FIAT, IRISBUS, Iveco !

Phillip Kohtler & ' Amsia Motors ' on Branding strategy

Philip Kotler ' The Marketing Guru '

Philip Kotler, an American born renowned strategic marketer, is the world's leading author on marketing. Kotler has been honored, world's leading marketing thinkers.  He has consulted for companies such as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organisation and international marketing. Marketing guru Philip Kotler suggested Bangladesh and its corporate leaders should focus on developing global brands for sustainable development.Bangladesh and China have no global brands although the populations of the two countries are higher than that of many other countries. Whereas, many countries like Switzerland with a population of only seven million have a good number of international brands, he said.�I think a large country like Bangladesh with 160 million people should develop strong international brands in certain industries by emerging as a center of excellence,� said Kotler who visited East Asia.The 80-year-old professor of international marketing at JL Kellogg Graduate School of Management of Northwestern University in USA is acclaimed for writing textbooks on marketing and broadening the idea of marketing.He became an icon in the academic arena for popularizing a groundbreaking theory of marketing -- the Four Ps (product, price, place and promotion). He said one can follow the example of Japan, which made better and cheaper products to lift its economy from the devastation of the World War II.�Japan, after the Second World War, started copying US products, but they made it better and cheaper,� he said, adding that the strategy helped Japan win. After four to five years, the US manufacturers started envying the Japanese, the marketing boss said.''You can always win the market through making better and affordable products.
Amsia spearheaded brilliantly, with the reputable Giant partners (Global Fortune 500 DFM, Cummins of USA, Brilliance Auto Group, Zhongtong Group, launching a Global Brand as 'Amsia Motors'. Philip Kohtler, has rightly pointed out on such branding with the right strategy to take China Automotive into the Global Market. As a consultant and a Marketing guru he expressed in a recent presentation Volvo is not only a product but it also portrays the experience of using the product.

AMSIA Morando, SUV

Kotler suggested developing a brand that touches people's mind as well as heart. Kotler also asked the marketers to focus on the value driven marketing approach, which is known as 'Marketing 3.0' model. The model of 'Marketing 3.0' treats customers not as mere consumers but as complex, multi-dimensional human beings. 'Today's customers are choosing products and companies that satisfy deeper needs for creativity, community and idealism'.
Provided the magnitude of such Consumer behaviour understanding and dynamic branding, Amsia Motors strategically launched the Brand effectively in perfect alignment with Kotler's strategy with great impact. It goes without saying that the marketing 3.0 model is well addressed and implemented by many including AMSIA, across the Global markets; penetrating emerging markets with strong quality, precision, and performance. 
For more info please visit:  http://www.amsiamotors.com/

The Progressive Auto Industry Future 2012 : Amsia Motors

As per the Worlds Car Magazine, President Barack Obama said; commencing 2015, all new cars and trucks bought by the federal government will be hybrids, electric vehicles & other alternative-fuel vehicles. Given that the government operates more than 600,000 fleet vehicles. There were two new initiatives announced today, to cut America�s 11 million barrels-a-day oil imports by a third by 2025. Obama also stated; �We cannot keep going from shock to trance on the issue of energy security, rushing to propose action when gas prices rise, then hitting the snooze button when they fall again�. 

Boost for alternative-vehicle sales; The president said he is directing today, that all federal agencies plan to make 100 percent of their fleet purchases hybrids, electric vehicles and other alternative-fuel vehicles by 2015. (Ref: www.autonews.com). 

In the light of which, the new generation Auto manufacturers around the Globe with strong technical collaboration, innovation and smart savvy marketing  concept; is moving robustly towards the emerging markets, where fuel efficiency develops opportunities and growth. In 2010, the Chinese automotive market approximated to be close to the world�s highest recorded vehicle sales of 17.8 million units achieved by the United States and become the auto powerhouse of the world both in name and reality in 2011.(Ref: www.fourin.com). 

Amsia Motors-IBH Group, CEO/Chairman Mustapha Ahmed and CEO/Chairman Mr.Pasquale Raucci of EUROTEKNE Ltd of UK ; entered a joint venture, company name styled as

EURO AMSIA MOTORS Ltd. with collective vision, and the mission in focus, the joint venture establishes a factory in the Southern part of Italy for three base product categories; Buses, SUV & Trucks. Following the dynamic technical collaboration of Amsia Motors with DFM, Cummins of China, the factory is to come into production by 2012. Initial production is projected to be of 12,000 units per annum. The project will be the 1st of its kind,  having the Chinese Auto manufacturing facilities in Europe with full Euro Class standard, quality and excellence. The three base products are, Trucks. Buses. SUV's and EV's ; City and long distance buses, tourist buses, light 2 heavy trucks SUV's & EV's, are all of which will be produced, as per Euro standards 4 & 5.

Amsia Motors are engines powered by dual fuel or electric power system. The project will have an initial investment of 2 Billion Euro's low emission vehicles, promoting a greener environment friendly  ' Tomorrow '. Amsia Motor's spearheaded innovative technical collaboration contributes modestly, by introducing the Chinese Auto manufacturing industry doors into the European markets. Agreements have been initialed and signed by Amsia Motors supported by DFM of China & the Global 500 companies of the world. 

http://www.amsiamotors.com/