Phillip Kohtler & ' Amsia Motors ' on Branding strategy

Philip Kotler ' The Marketing Guru '

Philip Kotler, an American born renowned strategic marketer, is the world's leading author on marketing. Kotler has been honored, world's leading marketing thinkers.  He has consulted for companies such as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organisation and international marketing. Marketing guru Philip Kotler suggested Bangladesh and its corporate leaders should focus on developing global brands for sustainable development.Bangladesh and China have no global brands although the populations of the two countries are higher than that of many other countries. Whereas, many countries like Switzerland with a population of only seven million have a good number of international brands, he said.�I think a large country like Bangladesh with 160 million people should develop strong international brands in certain industries by emerging as a center of excellence,� said Kotler who visited East Asia.The 80-year-old professor of international marketing at JL Kellogg Graduate School of Management of Northwestern University in USA is acclaimed for writing textbooks on marketing and broadening the idea of marketing.He became an icon in the academic arena for popularizing a groundbreaking theory of marketing -- the Four Ps (product, price, place and promotion). He said one can follow the example of Japan, which made better and cheaper products to lift its economy from the devastation of the World War II.�Japan, after the Second World War, started copying US products, but they made it better and cheaper,� he said, adding that the strategy helped Japan win. After four to five years, the US manufacturers started envying the Japanese, the marketing boss said.''You can always win the market through making better and affordable products.
Amsia spearheaded brilliantly, with the reputable Giant partners (Global Fortune 500 DFM, Cummins of USA, Brilliance Auto Group, Zhongtong Group, launching a Global Brand as 'Amsia Motors'. Philip Kohtler, has rightly pointed out on such branding with the right strategy to take China Automotive into the Global Market. As a consultant and a Marketing guru he expressed in a recent presentation Volvo is not only a product but it also portrays the experience of using the product.

AMSIA Morando, SUV

Kotler suggested developing a brand that touches people's mind as well as heart. Kotler also asked the marketers to focus on the value driven marketing approach, which is known as 'Marketing 3.0' model. The model of 'Marketing 3.0' treats customers not as mere consumers but as complex, multi-dimensional human beings. 'Today's customers are choosing products and companies that satisfy deeper needs for creativity, community and idealism'.
Provided the magnitude of such Consumer behaviour understanding and dynamic branding, Amsia Motors strategically launched the Brand effectively in perfect alignment with Kotler's strategy with great impact. It goes without saying that the marketing 3.0 model is well addressed and implemented by many including AMSIA, across the Global markets; penetrating emerging markets with strong quality, precision, and performance. 
For more info please visit:  http://www.amsiamotors.com/

The Progressive Auto Industry Future 2012 : Amsia Motors

As per the Worlds Car Magazine, President Barack Obama said; commencing 2015, all new cars and trucks bought by the federal government will be hybrids, electric vehicles & other alternative-fuel vehicles. Given that the government operates more than 600,000 fleet vehicles. There were two new initiatives announced today, to cut America�s 11 million barrels-a-day oil imports by a third by 2025. Obama also stated; �We cannot keep going from shock to trance on the issue of energy security, rushing to propose action when gas prices rise, then hitting the snooze button when they fall again�. 

Boost for alternative-vehicle sales; The president said he is directing today, that all federal agencies plan to make 100 percent of their fleet purchases hybrids, electric vehicles and other alternative-fuel vehicles by 2015. (Ref: www.autonews.com). 

In the light of which, the new generation Auto manufacturers around the Globe with strong technical collaboration, innovation and smart savvy marketing  concept; is moving robustly towards the emerging markets, where fuel efficiency develops opportunities and growth. In 2010, the Chinese automotive market approximated to be close to the world�s highest recorded vehicle sales of 17.8 million units achieved by the United States and become the auto powerhouse of the world both in name and reality in 2011.(Ref: www.fourin.com). 

Amsia Motors-IBH Group, CEO/Chairman Mustapha Ahmed and CEO/Chairman Mr.Pasquale Raucci of EUROTEKNE Ltd of UK ; entered a joint venture, company name styled as

EURO AMSIA MOTORS Ltd. with collective vision, and the mission in focus, the joint venture establishes a factory in the Southern part of Italy for three base product categories; Buses, SUV & Trucks. Following the dynamic technical collaboration of Amsia Motors with DFM, Cummins of China, the factory is to come into production by 2012. Initial production is projected to be of 12,000 units per annum. The project will be the 1st of its kind,  having the Chinese Auto manufacturing facilities in Europe with full Euro Class standard, quality and excellence. The three base products are, Trucks. Buses. SUV's and EV's ; City and long distance buses, tourist buses, light 2 heavy trucks SUV's & EV's, are all of which will be produced, as per Euro standards 4 & 5.

Amsia Motors are engines powered by dual fuel or electric power system. The project will have an initial investment of 2 Billion Euro's low emission vehicles, promoting a greener environment friendly  ' Tomorrow '. Amsia Motor's spearheaded innovative technical collaboration contributes modestly, by introducing the Chinese Auto manufacturing industry doors into the European markets. Agreements have been initialed and signed by Amsia Motors supported by DFM of China & the Global 500 companies of the world. 

http://www.amsiamotors.com/

Chinese Automobile Industry to lead across the World.

AmsiaMotors Bus

The great scale of the electric bus market attracted numerous automakers to enter, particularly the emerging enterprises, according to the 25th World Electric Vehicle Symposium and Exposition Symposium and Exhibition held in Shenzhen. Industrial insiders said the annual new bus demand in China's domestic bus market stands at 400,000 units. If all of these are electric buses, the annual sales of electric buses will top 60 billion yuan. Domestic automakers are all seeking to carve out a share of the huge market. During the conference, various well-known auto brands from around the world launched their upgraded electric buses to attract consumers. It is known that the global electric vehicle conference that was last held in China 11 years ago attracted attention of many media agencies. "As electric vehicles do not use motors, the electric vehicle market is the only market segment where Chinese enterprises have opportunities to lead across the world," said Chen Qingquan, academician at the Chinese Academy of Engineering, chairman of the World Electric Vehicle Association and president of the international guiding committee of the conference.(ref:www.wautom.com). Amsia Motors launch their electric buses among various other automobiles expanding across South America, Europe, and Africa. Recently launched their brand AmsiaMotors in the Gulf appointing ERAM International Holding as distributors for 18 locations such as UAE, KSA, QATAR, OMAN, YEMEN, IRAQ, JORDAN, EGYPT, LEBANON, MOROCCO etc.  For more information please visit: 
http://www.amsiamotors.com/

Automobile Brands will face fierce competition, as the rivals gear up.

Almost all Luxury Brands are manufacturing their Premium collections in China now, cutting cost with endless attempts year after year. The electric automobiles are being produced by many Auto manufacturers now in China, acquiring to meet the demands of the market across Europe, Middle East, Africa, India and more. Luxury brands are featuring a permanent-field synchronous peak output, a continuous power rating, maximum sprint speed to high performance, and lithium batteries for the family electric car to allow emission free ride. With much surprise, Amsia Motors forces forward with an industrialized strategy of combining the best of technology ranging from DUETZ Germany, AEC Australia, CUMMINS WESTPORT Canada, entwined in a marriage of Toyota and Mitsubishi's technical expertise meeting Euro 3 standards, making them impeccably apart from all competitors. 

AmsiaMotors SUV

It would be an understatement to point out that there is anyone in the market like Amsia Motors who is the most sought after manufacturer expanding across the Global horizon with a diligent strategy; capitalizing green fuel technology for the mass market with great quality, performance, reliability and customization features as time evolves. The tweet is that their price on top of all, will be a challenge on the edge for many Brands who are about to face a fierce competition. Already ahead of time in progress, Amsia Motors expands robustly across Africa, Europe, and South America while penetrating the Middle East and North Africa with great strides appointing ERAM International Holdings in Saudi Arabia. For more information please visit www.amsiaglobal.com

A New Leader in green fuel technology, AMSIAMOTORS with ERAM Intl.Holdings.

AMSIA Morando, SUV

AmsiaMotors is proud to announce as the Leader in the China Automobile engineering Industry catering to the new generation green fuel technology, at the most competitive price than anyone in GCC. Recently appointing ERAM International Holdings as the exclusive distributor in the Middle East and North Africa. AmsiaMotors is the first brand of its kind presenting such an affordable, quality, performance driven SUV, Trucks, Cars, Buses, generators and Agricultural machines spearheading forward in South America, Africa, and Europe.

AMSIA MOTORS
Chairman/CEO Mustapha Z. Ahmed
ERAM INTERNATIONAL
CEO/President H.H.Prince Faisal Al Saud

Fresh off the press, H.H. Prince Faisal Al Saud CEO/President signed an agreement with AmsiaMotors, as the Chairman/CEO Mustafa Z. Ahmed states at the Hilton Jeddah press conference " its specialization in automotive, heavy equipment and agricultural machinery, based on an industrialization strategy, based production cars from its advancement and high quality technological features, and based on the cost of the auto industry in China, which today has become the second largest auto manufacturer after the United States. It is without any reservation, imperative to inform our audience, viewers, and patrons the inspiring support for an Eco friendly future contributed by such marriage and partnership. Making a difference for a greener future, as every little step alarms an awareness and supports a challenging time across the Globe, enhancing growth and opportunity. Keep posted for more @ http://www.amsiamotors.com/

The New World of China's Auto Industry booming.

Increasing sales have been observed in the Automobile luxury industry such as Bentley, Ferrari, Maserati, Rolls Royce, etc. are growing rapidly in China's second- and third-tier cities like Tianjin, Erdos, Xi'an, Dalian, Xiamen, Chongqing...as China becomes the New Power of the new generation in the world. China has opened doors for many with opportunities to amass enormous wealth, along with greater purchasing power, China Times reported Monday. Meanwhile, AmsiaMotors strategically caters to the mainstream market across North Africa and Middle partnering with ERAM International, while expanding across Europe, South America and Africa. Without any reservation it is building for the very affordable genre, focusing on merged technology, and quality sustaining the Eco friendly environment. Consistently under the current challenges of the market worldwide, the great success lies forward for the innovative, and strategic thinkers around the Globe to capitalize and benefit end consumers to a brighter future.

Amsia Komi (Electric Car).

Little steps, that restore a Beautiful Planet.

Since the beginning of Time, We evolved into a developing world with an enormous growing industrialized Society. As a result today we enjoy all the comforts of Life, facing the both sides of the coin. By now we are all aware of the facts available to us through Global, regional and local research, forums, organizations and environmental activists, the effect of Global warming, due to various sectors. Truth be told one of the most dependant sector we have grown largely dependant to are transportations. It is estimated to account for 20/25% of all greenhouse gas emissions as per World Carfree Network. On a positive note, due to such alarms today a lot of us are amending ways to capitalize a healthy industrial approach. Hence we observe the Countries GCC (Gulf Cooperation Council) who produces Oil naturally in abundance, embracing lowest emission transportation categories in the light of environment friendly restoring a healthy environment. In a recent Partnership Amsia Motors spearheaded among the Chinese Auto manufacturing technology company as per European Standards from the vast models of sports utility vehicles (SUV) small transportation, freight, and passenger Bus. H.H Prince Faisal Al Saud CEO/President of ERAM International signed an agreement with Amsia Motors President Mustafa Z. Ahmed (below left) of China being granted an exclusive Regional Distribution in the Middle East and North Africa.

H.H Prince Faisal Al Saud stated at the Jeddah Hilton (top right) "The Saudi market Auto industry demand exists pertaining to product, quality, and confidence with an objective to provide the full gamut of after sales service, proceeding with the opening of the 1st branch of the agency in a number of Arab countries". It goes without saying, such technological breakthrough in the Chinese Auto industry; will secure great lengths undeterred for advancement in with their vast product assortment. In essence, mainly it will promote and cater to a green healthy environment which lacks much attention in comparison to the growing pollution and requires strong emphasis, let alone the little steps by Amsia Motors and ERAM International that restore our Beautiful Planet and the future of our generations to come. For more detail information about Amsia please visit: www.amsiaglobal.com